From the Site
![Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sammy v - 2_1594068207.jpg)
Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]
July 6, 2020
The echoing shoegaze, Americana track highlights Valdez's staple sound, while delivering a fresh and haunting atmosphere, acting as a glowing backdrop for her storytelling lyrics.
![Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy_1594063561.jpg)
Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]
July 6, 2020
Philadelphia-born artist, Sally Boy, released his self-titled debut single on Wednesday, June 30. After playing The self-titled single, "Sally Boy," proves to be the young writer's true introduction, unadulterated and honest.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Leo Bhanji Makes a Powerful Statement With Debut EP 'No Guard'
July 6, 2020
Released via Dirty Hit, <i>No Guard</i> is just that: a commitment to letting his guard down.
Amy Allen's "Queen of Silver Linings" is a Striking Solo Debut
July 3, 2020
Relying on only a guitar and her piercing voice, Allen sings honestly about a fraught relationship with the "king of good intentions" that she always ends up justifying.
Ayoni, Tim Atlas, Max Leone, and More Artists You Should Listen to Now | #NowWatching
July 3, 2020
The Best New Music Playlist on Ones To Watch.
![Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zanksi ones to watch smaller_1593784860.jpeg)
Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]
July 3, 2020
Toronto based vocalist and producer, Zanski, returns this summer with his contemplative new EP.
McClenney Connects With Baby Rose For the Introspective "Karma Plays"
July 2, 2020
McClenney is a maverick for the way he's been able to craft his own alternative R&B sound by combining elements of jazz, funk, pop, and soul in new ways.
Ayoni Opens Up About Her Life on "Unmoved (A Black Woman Truth)"
July 2, 2020
This could easily be one of the most powerful songs that has come across our desk in 2020.
Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
Bodine Leaves No Strings Attached in “Titerita”
November 5, 2024
“Titerita” reveals a feral, uncaged, dance-inducing energy.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.