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![Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sammy v - 2_1594068207.jpg)
Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]
July 6, 2020
The echoing shoegaze, Americana track highlights Valdez's staple sound, while delivering a fresh and haunting atmosphere, acting as a glowing backdrop for her storytelling lyrics.
![Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy_1594063561.jpg)
Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]
July 6, 2020
Philadelphia-born artist, Sally Boy, released his self-titled debut single on Wednesday, June 30. After playing The self-titled single, "Sally Boy," proves to be the young writer's true introduction, unadulterated and honest.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Leo Bhanji Makes a Powerful Statement With Debut EP 'No Guard'
July 6, 2020
Released via Dirty Hit, <i>No Guard</i> is just that: a commitment to letting his guard down.
Amy Allen's "Queen of Silver Linings" is a Striking Solo Debut
July 3, 2020
Relying on only a guitar and her piercing voice, Allen sings honestly about a fraught relationship with the "king of good intentions" that she always ends up justifying.
Ayoni, Tim Atlas, Max Leone, and More Artists You Should Listen to Now | #NowWatching
July 3, 2020
The Best New Music Playlist on Ones To Watch.
![Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zanksi ones to watch smaller_1593784860.jpeg)
Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]
July 3, 2020
Toronto based vocalist and producer, Zanski, returns this summer with his contemplative new EP.
McClenney Connects With Baby Rose For the Introspective "Karma Plays"
July 2, 2020
McClenney is a maverick for the way he's been able to craft his own alternative R&B sound by combining elements of jazz, funk, pop, and soul in new ways.
Ayoni Opens Up About Her Life on "Unmoved (A Black Woman Truth)"
July 2, 2020
This could easily be one of the most powerful songs that has come across our desk in 2020.
Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
KiNG MALA Is Done Crying Over 'SPILT MILK'
November 14, 2023
"It's a purge, a cleansing of everything …and I feel free."
RAEGAN Walks Us Through Her Whimsical Alt-Pop Fusion EP 'FUCK RAEGAN,' Track By Track
May 1, 2024
From a lesbian Romeo and Juliet to songs made from the sounds of dropping coins, 'FUCK RAEGAN' is a whimsical pop-fusion.
Ayleen Valentine Walks the Tightrope of Comforting and Haunting in 'little rainbows after death'
May 3, 2024
'little rainbows after death' finds innocence in vulgarity and hope in pessimism.
French Electronic Duo Jersey Reaches New Heights With the Chilling "Ghost Of What Could Be"
August 12, 2024
"Ghost Of What Could Be" is a head-rushing collage of organic and electronic textures.
Olivia Dean Embraces Change in “Lady Lady”
July 17, 2025
“Lady Lady,” the second single from Olivia Dean’s upcoming and highly anticipated sophomore album, The Art of Loving, is a graceful ode to feminine strength.
![Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swimming-with-bears-ones-to-watch-2_1562888630.jpg)
Swimming With Bears' "Don't Think About It" Proves Rock is Made for Dancing [PREMIERE]
July 11, 2019
"Don't Think About It" captures that feeling of being a kid in a bedroom, rocking out to your favorite song, and secretly wanting to show it off to the world. You know... that moment when the tennis racket you are strumming becomes a real guitar."
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
![BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Biianca_1598642092.jpg)
BIIANCO's New Video Is the Ultimate Embodiment of Embracing Our Eccentricities [Premiere]
August 28, 2020
BIIANCO is a unique artist boldly standing out and defying your typical norms.
Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.