From the Site
Hojean Gets Personal on "Hookup Culture"
June 22, 2020
Hojean can't do no "Hookup Culture"
Keedron Bryant's "I Just Wanna Live" Highlights the Heartbreaking Reality of Black Children
June 22, 2020
12-year-old Bryant captures a centuries-long burden of survival in heart-rending song.
rum.gold's "Fix Me" Showcases His Distinctly Beautiful Voice
June 19, 2020
rum.gold's distinctly beautiful voice has the stopping power of a shotgun.
Ellen Krauss Transports Us to a Luxurious Place on "Bali"
June 19, 2020
Listening to "Bali" by Ellen Krauss will inevitably take you to a warm and luxurious place.
Ric Wilson, Noname, Ashe, and More Artists You Should Listen to Now | #NowWatching
June 19, 2020
The best new music playlist on Ones To Watch.
Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.
Caity Krone Is the Songwriter Making Timeless Pop Ballads
June 18, 2020
Influenced by Laurel Canyon folk and current icons like Adele and Feist, Caity Krone is a rising songwriter with a flair for timeless pop ballads.
![Ant Clemons Is Just Getting Started [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ant Clemons 2 - otw_1592503888.jpg)
Ant Clemons Is Just Getting Started [Q&A]
June 18, 2020
Ant Clemons is ready for the spotlight.
Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Coachella 2019: The 10 Best Surprises We Saw at Weekend One
April 15, 2019
These are the moments we still cannot believe happened.
Ant Saunders Is More Than Another TikTok Success Story
December 4, 2019
Saunders may have found his start going viral on TIkTok, but he is not stopping there.
Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Meet Samara Alofa, the Experimental Aotearoa Artist and 'Earth Punk'
July 6, 2022
"I was a colonized person on a journey of decolonising myself.”
spill tab's "CRÈME BRÛLÉE!" Is the Zazziest Song Around
November 14, 2022
"CRÈME BRÛLÉE!" is pop maximalism at its finest.
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Sigrid's "Sight Of You" Is a Soaring Ode to Her Fans
February 28, 2019
This one is dedicated to all the Sigrid fans and stans alike.
Alexander 23′s "Mars" Is an Otherworldy Ode to a Failed Relationship
June 7, 2019
"I tried to give you the world, but you wanted Mars too / No one that I could've been was good enough for you..."
Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.