From the Site
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Top That Track Builds Their Virtual Prom Playlist With Maddie Jay in "High School B-Roll"
May 12, 2020
Co-hosts Precious and Dave talk favorite high school pranks, skipping class, and outrageous prom outfits.
Anson Seabra Wears His Heart on His Sleeve in 'Songs I Wrote in My Bedroom'
May 11, 2020
Seabra paints a gripping portrait of a human still discovering himself - flaws, aspirations, and all.
snny's 'Otito' Is a Border-Spanning, Genre-Bending Snapshot of Life
May 11, 2020
snny's music captures a universal sentiment, one of trying to find your voice and place in a newfound home.
Quirky, Charismatic, and Creative: Josie Dunne Finds Her Niche in 'Late Teens / Early Twenties'
May 11, 2020
Dunne's latest is a wonderfully-scored coming-of-age story.
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Mobley Couples Weighty Themes With Infectious Sonics in “stay volk”
July 21, 2022
“‘stay volk’ is a song about the ways people perform identities imposed on them by society and how draining that performance can be."
![Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/natalie-red-nameless-1668012640.jpg)
Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]
November 9, 2022
“Nameless” makes amends with the doubts and fears of going after your dreams
Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Rewind: Our 5 Favorite Music Videos of the Last Week
April 18, 2023
From grentperez to LØREN, these are 5 music videos you don't want to miss.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Holly Humberstone and MUNA Add an Infectious Dance-Pop Flair to “Into Your Room”
November 30, 2023
The newly imagined single sees the MUNA adding their twist to Humberstone's already poignant sad bop.
Maeve Steele Guides Us Track-by-Track Through "Honeyland," Her Latest Angelic EP
January 19, 2024
Maeve Steele floated ‘round to OnesToWatch to invite us into the angelic world of her recent EP, Honeyland. A nuanced songwriter and artist, Maeve Steele winds through themes of natural beauty, loneliness, and the passage of time in this project.
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
ayleen valentine Recontextualizes What It Means to Be a "sex symbol"
March 15, 2024
“sex symbol” proves that valentine is not only capable of breaking the rules but thrives when the boundaries are nonexistent.