From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
JAWNY Finds Himself Painfully Head Over Heels in "Boy Scout"
September 11, 2023
"Boy Scout" is a slurred and refreshing outing from the idiosyncratic indie pop artist.
Sierra Spirit Pens a Heartfelt Ode to Her Late Grandmother in “i’ll be waiting (pug)”
July 11, 2024
"My grandmother turned everything into a beautiful story, big or small. I wouldn’t be the writer I am today if it weren’t for listening to her.”
Ashe and FINNEAS Debut Their Band, The Favors, With Single, "The Little Mess You Made"
June 10, 2025
Accompanying the release with an album announcement and music video drop, The Favors are just getting started.
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Sam MacPherson's "Routine" is an Elegy for Lost Love
February 10, 2021
With a stunning track exploring life after romance, Sam MacPherson returns to us with "Routine," his first single of 2021.
Jelani Aryeh Teases His Debut Album With the Haunting "From These Heights"
May 19, 2021
"From These Heights" displays a complex new side to the multi-talented artist.
JDM Global's 'SUMMER 21 PACK' Is the Perfect Dose of Indie Rock For the Summer
June 3, 2021
<i>SUMMER 21 PACK</i> may not even hit the eight-minute mark, but what it does manage to do is leave a lasting impression.
Maràa Isabel's "No Soy Para Tà" Is a Captivating Moment of Self-Affirmation
July 2, 2021
Isabel blends a classic R&B charm with a forward-thinking appeal.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
THE BLSSM Steals a Small Moment of Joy in "NOT TODAY," Announces Sophomore EP
March 31, 2022
"'NOT TODAY' echoes both my day-to-day triumphs and anguish."