From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Sabrina Lee & Julius Release Heart Rending New Single
February 22, 2021
Sabrina Lee is back with her third single titled "compensate me for all my loneliness."
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
Claire Rosinkranz Charts a Melancholic Getaway With "Sad In Hawaii"
February 3, 2023
"Impressive how your brain can ruin an experience that should be paradise."
Amie Blu Blows Us Away with Beautiful EP 'crumbs in my bed”'
August 8, 2023
Blu appears to be perched on the cusp of an indie breakthrough with the release of her debut EP.
venbee Releases Thrilling Debut Mixtape 'Zero Experience'
November 3, 2023
Rising 23-year-old artist venbee is having one hell of a year. T
Electro-Pop's Latest Cool-Girl Maz Will Intoxicate You on "Kiss Kiss Boom"
February 4, 2025
Marrying the attitude of Gen-Z pop with throwback femme powerhouse influences, Maz is one to watch.
![Board "The Mothership" to Alexandra Savior's Indie-Americana Dreamscape [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexandra_savior-_photo_credit_angela_ricciardi-1744759343.jpg)
Board "The Mothership" to Alexandra Savior's Indie-Americana Dreamscape [Q&A]
April 15, 2025
With this song impressing, we wanted to reach out to this mercurial talent, to dig into her upcoming work, pathing thru the pandemic & more.
![Jutes' "Bad Dream" is a World of Dysphoria [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Bad dream jutes otw_1597941659.jpg)
Jutes' "Bad Dream" is a World of Dysphoria [Premiere]
August 20, 2020
Canadian-native, Jutes, has blessed us with the video for "Bad Dream."
TiaCorine's '34Corine′ Surpasses All Expectations
September 8, 2020
TiaCorine impresses with her eclectic debut '34Corine'
NOà‹P Enlists Emily Roberts For "Kids," an Infectious Call to Arms
October 29, 2021
Originally written after Trump's departure from the Paris Agreement, "Kids" tackles the weight of climate change.