From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
SEB Delivers a Project For Your Summertime Heartbreak and Enlightenment in 'we were so beautiful'
July 24, 2023
'we were so beautiful' is a smorgasbord of summertime sonics.
Nxdia Fights Their Demons in the Introspective and Brash 'in the flesh'
August 14, 2023
'in the flesh speaks' to Nxdia’s experience of being paralyzed in their own mind, witnessing life happen at and around them.
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Youth Fountain Wanna Be Enough On New Single "Fallen Short" | THE NOISE
September 12, 2023
The single is the anthemic encapsulation of Youth Fountain's unbridled, nostalgic blend of emo, pop-punk, and alternative rock from the ground up.
![10 Questions With Krooked Kings on Their Latest Album 'Shiver' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/krooked-kings-1711472078.jpeg)
10 Questions With Krooked Kings on Their Latest Album 'Shiver' [Q&A]
March 26, 2024
"It’s about dealing with different ghosts in our life."
Delaney Bailey Plants a Beautiful, Bittersweet Sonic Garden in “Wella”
June 7, 2024
“Wella” is a bittersweet portrait but a portrait crafted to stand the test of time.
meg elsier Takes Us Through Her Existential Debut Album 'spittake' Track By Track
July 10, 2024
In 'spittake,' the rising artist weaves together themes of religious personification, social anxiety, and more with a deft hand.
Ravyn Lenae Soars, Showcasing Her Range in New Record ‘Bird’s Eye’
August 14, 2024
'Bird’s Eye' is a 10,000-foot observation of broken boundaries and the landscapes that lie beyond them.
Kevin Atwater Puts His Spin on Troye Sivan’s “My My My!”
June 13, 2025
Paying tribute to one of the iconic male queer artists that came before him, Atwater accesses a different side of this beloved song.
Kevin Abstract Returns Home in 'Blush'
June 27, 2025
“In 2024, I was dealing with heartbreak, addiction, feeling completely lost. Felt myself erasing myself from me."
![Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Baño-Flaco-Ones-to-Watch-2_1560374082.png)
Ones To Watch Presents: Baà±o Flaco feat. BENEE, Khushi, & Ric Wilson [ANNOUNCE]
June 12, 2019
We are gearing up for this month's Baà±o Flaco event and YOU'RE INVITED!