From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Fresco Trey Takes 'Detour' For Brighter Horizons in Latest EP
November 13, 2023
"We must learn to embrace the detours in with enthusiasm and optimism.”
Izzy S.O's "Silly Me" Is a Sonic Rampage Through Adolescence
December 1, 2023
Breakout indie artist, Izzy S.O, takes us through her EP, 'Silly Me,' track by track.
Pouty Yeans For The Golden State On Grungey New Single "TV on TV" | THE NOISE
January 22, 2024
California-based artist Pouty harnesses the energy of Courtney Love and the musicality of Rivers Cuomo on her latest track, "TV on TV."
Reading and Leeds Festival 2024: 9 Ones To Catch (Who Aren't Headlining)
August 22, 2024
With Reading and Leeds just around the corner, the only thing you should be thinking about is which incredible artists you can't miss.
Shelailai's Debut EP “Butterfly Effect” Sets Genre-Fusion into Motion
September 17, 2024
A wordsmith and world builder, her lyrics lean poetic, light and punchy, whatever the tempo.
Camille Schmidt Pairs Personal Growth with Blunt Self-Awareness on "XOXO"
November 15, 2024
Camille’s smart songwriting is full of personality, balancing humor with an underlying weight of hard truth.
min.a Grapples with the Cycle of Success in New Single “used to’s”
April 25, 2025
“used to’s,” is about feeling as though your biggest achievements have come and gone, but continuing to move forward looking for new opportunities.
Carly and Martina Drop Off Their Nostalgia Pop Cut, "Your Song"
July 9, 2020
Listen to the premiere of Carly and Martina's new single, "Your Song."
Ai Bendr Outdoes Herself on Sophomore Release "Runaway"
September 21, 2020
Ai Bendr does not fold under the high pressure and expectations and her new single "Runaway" proves that she's here to stay.
![Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tiny jag - otw_1602182555.jpg)
Tiny Jag Embodies Energy and Artistry on"2020 Vision" [Premiere]
October 8, 2020
Tiny Jag perfectly fuses pop, hip hop, alternative, and R&B music into her own sound incomparable to others.