From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
WHATMORE Remain Undefinable in "go!"
August 25, 2025
Bridging elements of rap, jazz, and indie, WHATMORE is carving their own path.
Marisol Embarks on a Euphoric, Dance-Inducing Detour in "gimme some time"
August 25, 2025
Though the world may know Eva Gutowski as fashion innovator MyLifeAsEva, Marisol is a brand new expression of self.
![greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/greek-cedars-tape-1756190947.jpg)
greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]
August 27, 2025
greek's music is intimate, warm, and instinctual — an honest extension of all that lives inside him.
ADÉLA Cements Herself as a One of a Kind Solo Pop Star in 'The Provocateur'
August 26, 2025
'The Provocateur' lives up to its namesake. It's daring, unapologetic, and undeniably ADÉLA.
Christian Hayes Embraces a New Sound and Deep Storytelling with Upcoming Single “Good As It Gets”
August 29, 2025
The country singer is taking new risks in a transformative era of his music career.
-1756389946.png)
BENEE’s Remembers to Stay Sweet on New Single “Cinnamon,” Announces Upcoming Sophomore Album
August 28, 2025
The alt-pop singer is beginning the rollout of her highly anticipated sophomore album Ur An Angel I’m Just Particles.
![Joey Valence & Brae's HYPERYOUTH Is Like Aging In Reverse [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/@_h_i_l_l_a_s_a_f_a_d_i_2025_08_21__j_v_b_i_n_t_e_r_v_i_e_w-24-1756390533.jpg)
Joey Valence & Brae's HYPERYOUTH Is Like Aging In Reverse [Q&A]
August 28, 2025
We caught the genre-bending duo to hear the latest on the freedom of creative control, their upcoming tour, Mozart & Bon Jovi, and the top tier Cheesecake Factory order.
Quadeca Embarks on a Journey of a Lifetime in 'Vanisher, Horizon Scraper'
August 29, 2025
'Vanisher, Horizon Scraper' sees Quadeca in a perpetual state of transformation.
Ninajirachi's 'I Love My Computer' Is a Reverent Love Letter to the Internet and Electronic Music
August 29, 2025
'I Love My Computer' feels like an electric return to form for Ninajirachi.
The Beaches' 'No Hard Feelings' Is Messy, Real, and Deliciously Queer
September 1, 2025
Over 11 tracks, the band presents their distinctive fusion of raw, heartfelt lyrics and unapologetic energy, cementing their position as a leading force in alt-rock today.