From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![KENNYHOOPLA's 'conditions of an orphan' EP Toes The Line of Punk, Pop, Revenge, and Resilience [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny_hoopla-_general1-_brittany_young-1758551167.jpg)
KENNYHOOPLA's 'conditions of an orphan' EP Toes The Line of Punk, Pop, Revenge, and Resilience [Q&A]
September 22, 2025
We caught up with the genre-defying artist about the release of his latest EP.
Long Live The ‘Freaks:’ Haute & Freddy Gear Up For Their First-Ever Headline Tour
September 22, 2025
Haute & Freddy’s haunting fourth single ‘Freaks’ is a seductive incantation for midnight abandon.
keiyaA Delivers a Dizzying Dose of Jazz and Psychedelic R&B in "take it!"
September 23, 2025
"With this work I aim to interrogate and embrace anger and conflict, disappointment and dissatisfaction."
The Criticals Deliver an Electrifying and Infectious Self-Titled Debut Album
October 1, 2025
Their self-titled debut album is a burst of infectious melodies and in-your-face energy that reverberates throughout each and every one of its 13 tracks.
![Leith Ross Can See the Future And We Like Their Vision for It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wywk8d-icanseethe-preview-m3-1758720184.jpg)
Leith Ross Can See the Future And We Like Their Vision for It [Q&A]
September 24, 2025
Celebrating the release of their album, 'I Can See the Future,' we got the latest from this generational writer.
Tours To Watch: Fall 2025
September 24, 2025
Need a new concert fix? We've got you covered with the latest artists heading out on tour.
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Avenoir's Debut Album, Mirage, Paints & Shatters Illusions [Q&A]
September 26, 2025
Wanting to appreciate this growing star’s album in depth, we dialed him up to learn more about his journey, the future and whats on the edge of that mirage.
Love You Later Returns With Gut-Wrenching New Single “Mouth To Mouth”
September 26, 2025
“Mouth To Mouth” is the perfect sad bop to get you through fall, leading to a more complete Love You Later project to come.
![We're Obsessed with Ella Boh's "DiE," Introducing Her New Era [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image001-1758898137.jpg)
We're Obsessed with Ella Boh's "DiE," Introducing Her New Era [Q&A]
September 26, 2025
"DiE" pairs emotionally charged lyrics with the volatile energy of metal riffs to create a molten dark pop gem.
Longingly Danceable, Harper Finn's "Satellite" Is An Indie Pop Gem
September 26, 2025
Its reflective lyrics and glowing atmosphere further expand the emotional landscape that defines his impending album, Silo Park.