From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Maude Latour Sets Sail With 5 “Sugar Water” Deluxe Tracks
September 26, 2025
The new tracks expand on the album’s initial journey and complete the story by offering both insight into the original album process and hindsight on the record.
People R Ugly And Mark Hoppus Take The Stage In Music Video For New Single "WAKE UP"
September 29, 2025
Rising alt-pop rockers, People R Ugly, continue their takeover of the genre with the release of their dance-inducing new single, "WAKE UP."
![#1 Hot New Band Hot Mulligan Talks New Album, Sold Out Shows, Rubbing PB&J On Their Feet & More [Q&A] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(11)-1759330828.jpg)
#1 Hot New Band Hot Mulligan Talks New Album, Sold Out Shows, Rubbing PB&J On Their Feet & More [Q&A] | The Noise
October 1, 2025
From playing to massive festival crowds and arenas opening for legendary acts such as Fall Out Boy and Pierce The Veil, to throwing it back to tiny no-barricade rooms, the self-proclaimed #1 Hot New Band has proven that there is no stage they cannot dominate.
Magdalena Bay Releases Double Single "Second Sleep / Star Eyes" As An Ethereal Album Successor
October 1, 2025
These two singles aren’t just B-sides; they're a stunning reflection of a fantastical style that is uniquely theirs, giving listeners a thrilling snippet of what the group will do next.
![Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/498536019_18502694908026376_4682279680122605729_n-1759365587.jpg)
Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]
October 2, 2025
Her latest EP Through Fire is a lush and vulnerable exploration of love, betrayal, and healing.
Bb trickz Returns with Experimental New EP “lechita”
October 2, 2025
Bb trickz consistently delivers tracks that are just as risky as they are reflections of her own unique artistry – and the project’s euphemistic title “little milk” is just the beginning.
![Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/a_l_t__p_r_e_s_s__p_h_o_t_o_1-1759431589.jpg)
Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]
October 3, 2025
Gatlin took the time to join us via Zoom to talk all about The Eldest Daughter, her album release show, and returning to Florida to film the visuals for the album.
![Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/worthitpurchase-_press_photo3_by_carly_hough-1759432135.jpg)
Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]
October 3, 2025
The duo joined us from LA via Zoom to talk about their upcoming self-titled album, playing live shows, and cringy 2008 YouTube videos.
![Alana Hil Announces Her Enchanting Upcoming EP, 'Diaries of a Common Woman' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0-1759432699.jpg)
Alana Hil Announces Her Enchanting Upcoming EP, 'Diaries of a Common Woman' [Q&A]
October 2, 2025
We sat down to chat with Hil about her upcoming EP Diaries of a Common Woman, opening for Macy Gray, and designing makeup looks.
GoGo Morrow's "Touch Me" Is A Statement of Empowerment
October 3, 2025
The accompanying music video is a peek into the stylish, sexy, and secure genius of GoGo Morrow.