From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Chloe Qisha Transforms Heartbreak Into a Statement Accessory in "So Sad So Hot"
October 16, 2025
"I like to think that this song is an assertive reminder that you're still that bad bitch even if you've had your heart broken."
Between Ascent and Vertigo: Astral Bakers’ “Vertical Life”
October 16, 2025
Paris-based quartet Astral Bakers open the next chapter in their story with their second album, Vertical Life, a striking affirmation of the band’s evolving identity.
Dogpark Pays Homage to Indie Rock Influences with "I Don't Mind"
October 17, 2025
With a music video showcasing the band’s infectious presence, “I Don’t Mind” continues to put Dogpark on the map of leading alternative artists.
BEL Goes On A Journey to Find Her 'Holy Grail' in Debut Album
October 17, 2025
On the 12-track record, listeners follow BEL on her quest to find her holy grail, witnessing every triumph, defeat, and lesson along the way.
Towa Bird's "Your Girl" Is Fit for a Rom-Com
October 20, 2025
An exciting drop featured in season two of the Emmy-nominated rom-com “Nobody Wants This” on Netflix, the self-aware tantalizing track is an exciting reflection of Towa’s signature electric guitar tonality.
PARTYOF2 Unleashes the Ultimate Merge of Genre, Influence, and Belief of AMERIKA'S NEXT TOP PARTY!
October 20, 2025
The duo has released their debut album as a duo, solidifying their persistence and perspective in the alternative-rap scene.
bby's "Fuggit" Is Pure, Unadulterated Chaos
October 20, 2025
This release signifies another daring leap for the five-piece as they continue their meteoric global ascent.
Bassvictim Explore a New Side of Themselves in Debut Album 'Forever'
November 6, 2025
From the haunting sounds of witch house to the energetic beats of electroclash, Bassvictim embarks on an exhilirating digital joyride.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Maggie Lindemann Truly Feels Everything In Her Latest Album
October 21, 2025
Lindemann has once again proven that her music can blend genres effortlessly without compromising lyrics, emotion, or performance quality.