From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![When They Were Young: Asking When We Were Young Artists About Their Youth [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(5)-1761756649.png)
When They Were Young: Asking When We Were Young Artists About Their Youth [Q&A] | THE NOISE
October 29, 2025
In between crying sessions, wild mosh pits and plenty of crowdsurfers, The Noise had the chance to sit down with some of your favorite artists to discuss not just When We Were Young but also when they were young.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
![Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flipturn-by-_amanda-_laferriere-2025-1b-1761760327.jpeg)
Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]
October 29, 2025
We sat down to talk about their latest album, Burnout Days, as well as the importance of friendship in collaborators, the ability to pivot, and movie nights watching The Incredibles.
Eleni Drake's Album 'Chuck' Faces the Inevitability of Endings
October 31, 2025
British-Greek singer Eleni Drake decided to face this complexity head on in her new album.
Jai'Len Josey Confronts the Ache of Letting Go in "Won't Force You"
October 31, 2025
Recently, Jai’Len ignited the stage with a showstopping set during the OnesToWatch X ONE Musicfest at State Farm Arena in Atlanta.
Get Lost in Johan Lenox's Mind with Full Speed Nowhere
October 31, 2025
Johan Lenox is the producer artists turn to elevate, tonally extract and downright make music hum, but on his latest album, he turns those talents inward.
Eliza McLamb Embraces A Change of Pace on Album, Good Story
November 1, 2025
The title refers to the power of storytelling, the idea that life is what you make it, and the way those unassuming moments in our lives sometimes make the biggest impression.
Pacifica's Album, In Your Face! is a Revolution of Recklessness
November 1, 2025
The album draws on a unique well of influences, including the raw urgency of early-2000s garage rock, the swagger of post-punk, and the emotional undercurrent of '90s alt.
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
![Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samy_sharif__self_care-1762205468.JPEG)
Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]
November 3, 2025
His latest visual is a short film disguised as a music video, relaying the opaque darkness of the human experience by way of an unmistakable, charmingly relatable personality.