From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Meet Pacifica, the Argentine Indie Rock Duo Soundtracking Your "Premature Rejection"
August 9, 2023
"With western cowboy riffs and a lot of distortion, we invite you to come our way and remember Pacifica."
Shaya Zamora Is a Star in the Making With “Pretty Little Devil”
April 22, 2024
For those who have yet to discover Shaya Zamora, now is the perfect time to tune in.
Meet No Guidnce, the London Group Resurrecting the '90s R&B Boyband Era
August 10, 2023
No Guidnce touches upon every cornerstone of romance—the yearning, the mourning, the floating, and the falling.
Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
September 3, 2019
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Still Woozy and Remi Wolf's "Pool" Showcases the Magic of True Friendship
March 17, 2022
"Pool was such a beautifully natural collaboration - and is a great reflection of how life can just so seamlessly turn into art."
![Scene Queen Calls Out Abuse In Music Industry in Scathing New Single “18+” [Q&A] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project(8)-1679327946.jpg)
Scene Queen Calls Out Abuse In Music Industry in Scathing New Single “18+” [Q&A] | The Noise
March 20, 2023
Since her viral hit “Pink Rover” and her breakout EP Bimbocore, Scene Queen continues to prove that she refuses to remain silent and will unapologetically disrupt the status quo stomping on the throat of gatekeepers and misogynists everywhere – all while wearing pink platform boots.
The Top 25 Artists to Watch in 2024
January 11, 2024
Meet the Ones To Watch class of 2024.
The 25 Artists to Watch in 2023
January 11, 2023
Meet the Ones To Watch class of 2023.