From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
BROCKHAMPTON, beabadoobee, Mura Masa, & More | #NowWatching Playlist
August 23, 2019
A new BROCKHAMPTON album, Lizzo remix, and Mura Masa and Clairo collaboration? This week's #NowWatching playlist sounds like music to our ears.
![Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolie-ones-to-watch_1571851760.jpg)
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
Austin Millz & Pell Might Leave You "On Read" in 2020
March 25, 2020
If you've ever ghosted somebody, this song is for you.
snny's 'Otito' Is a Border-Spanning, Genre-Bending Snapshot of Life
May 11, 2020
snny's music captures a universal sentiment, one of trying to find your voice and place in a newfound home.
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NYXEN Races Through the '80s-Evoking World of 'PXNK'
August 22, 2022
'PXNK' is a showcase of everything NYXEN has been learning on her rise to fame.
The Backfires Write Their Next Chapter With the Exhilarating "Joyride"
February 24, 2023
"'Joyride' is the epitome of who we are as a band."
KATSEYE Train Their Eyes on International Pop Stardom With Debut EP 'SIS (Soft Is Strong)'
August 20, 2024
The unconventional girl group has all the trappings of a breakout success story.
![Shallou Takes Us Behind The Scenes at Coachella [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shallou-ones-to-watch 2.jpg)
Shallou Takes Us Behind The Scenes at Coachella [TOUR DIARY]
April 17, 2019
Relive Shallou's soothing sounds and feel-good synths at the Sahara Tent.
Julia Michaels, Role Model, Scarypoolparty, BENEE & More | #NowWatching Playlist
June 28, 2019
Do you crave that "Fuck Up, Kinda" love?