From the Site
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BLANKS-never-have-i-ever_1631204447.jpg)
Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]
September 9, 2021
As Blanks barrels forward with a reckless, charming abandon, it feels nigh impossible to resist his palpable euphoria.
BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
Clinton Kane Is Tired of Looking and Hurting For Love in "BITTERSWEET"
October 16, 2023
"It's sort of depressing because it's about giving up on looking for love. I've always been a romantic since I was a kid."
d4vd and Kali Uchis Pen a Breathtaking Love Letter in "Crashing"
March 4, 2025
"Crashing" is an outpouring of desire, an ode to the kind of connection that defies both time and sense.
Dai Burger Celebrates Queer Artists of Color With an Exclusive Playlist
August 14, 2020
In celebration of her 'Dessert' EP, Dai Burger curated an exclusive playlist of her favorite Queer artists of color.
Brandon's "Baby" Is a Tender Love Letter
October 5, 2020
Singer, songwriter, and producer Brandon returns with new music, a new video, and a new EP announcement.
New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
Jean Dawson's "GHOST*" Will Rip and Tear You Apart
February 18, 2023
“GHOST*” is the first strike of what will undoubtedly be a visceral year of music for Dawson.
Rocco Delivers a Saccharine Sweet Double Release With "Apples" and "Have Me Again (Demo)"
March 29, 2023
Rocco perfectly captures teenage adolescence through his melodic brand of bedroom pop.
Tate McRae Cements Her Global Pop Takeover With 'THINK LATER'
December 11, 2023
'THINK LATER' crystallizes a lifetime of personal transformation.