From the Site
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
ALEXSUCKS Lose Control in the Infectious "Hate Me If You Want"
September 9, 2024
“Hate Me If You Want” satisfies all the cravings of a nostalgic indie kid.
![Johan Lenox Shares All Things Petrichor, Reflecting on His Collaboration and Gearing Up for Tour with 070 Shake [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johan_press_pic2_nick_dybel-1732218045.jpg)
Johan Lenox Shares All Things Petrichor, Reflecting on His Collaboration and Gearing Up for Tour with 070 Shake [Q&A]
November 21, 2024
In between studio sessions and flying to Thailand with A$AP Rocky, Johan let us in on a little bit of the behind-the-scenes from his collaboration with 070 Shake.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
![Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch.jpg)
Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]
April 16, 2019
Girl Wilde has asserted herself as an anti-genre artist with inspiration from the pop-punk, grunge sounds of Alanis Morissette and Paramore.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.
Finneas Evokes the Records of His Youth on Alternate Take "Let's Fall in Love for the Night (1964)"
August 7, 2020
Los Angeles based Alt-pop prodigy FINNEAS shares a decisively different alternate take on his single "Let's Fall in Love for the Night."
Alaina Castillo Reminds Us to Celebrate Staying in With "Tonight"
August 14, 2020
Alaina Castillo is continuing to prove herself as one of the most exciting new talents to emerge within the last year.
Casper Jones Is Passionate From Miles Away in "Ghost Town" Visual
March 8, 2021
Fresh from the success of last year's 'GRAY' EP, NY-based pop artist Casper Jones returns to us with the video for "Ghost Town."
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.