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UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
![Jon Vinyl and Tash Unleash Summer Vibes with "Euphemism"[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Tash x Jon 714 x 396.jpg)
Jon Vinyl and Tash Unleash Summer Vibes with "Euphemism"[PREMIERE]
April 5, 2019
Start your summer early by listening to the premiere of Jon Vinyl & Tash's "Euphemism"
flor Delivers Another Dark Alt-Pop Banger With "money"
August 1, 2019
The new track provides an auditory experience that might be comparable to climbing Mount Everest.
![Fuscia Holds A Mirror Up To Reality In Self-Titled Debut EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Fuscia-ones-to-watch-4_1565378445.jpeg)
Fuscia Holds A Mirror Up To Reality In Self-Titled Debut EP [PREMIERE]
August 9, 2019
The project's sound is lush, rich with R&B grooves and full of nods to jazz records of the late '60s and '70s.
Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
conner Embraces a Punk Rock Attitude on "bite the bullet"
January 29, 2021
conner's recent single "bite the bullet" is a hard-hitting punk rock anthem.
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
![Watch Drug Church Rip A Sweaty Underground Gig [Exclusive] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(36)-1687973161.jpg)
Watch Drug Church Rip A Sweaty Underground Gig [Exclusive] | The Noise
June 28, 2023
For those unwilling or unable to brave the hot and sweaty summer elements to catch one of the best emerging bands around, you’re in luck!
347aidan Crafts a Sonic Playground in the brakence-Produced 'I feel like doing candy flips and riding elephants'
September 8, 2023
The three-track project is full of lush, entrancing textures and raw lyricism.
Joey Valence & Brae Are Having the Time of Their Lives in 'NO HANDS'
June 7, 2024
To put it simply, Joey Valence & Brae, and in turn NO HANDS, do NOT miss.