From the Site
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
We Are Absolutely "Obsessed" With Sophie Powers Ashley Sienna's Infectious New Single
March 1, 2024
"We can't help who we love or even obsess over. So why is there so much judgment surrounding someone's partner?"
Eight Acts You Don't Want to Miss at Jaded's FRIENDS:FOREVER SXSW Showcase
March 11, 2024
“FRIENDS:FOREVER is a celebration and a promise for the future."
Sekou Gives Himself Time to Move on in the Heartbreaking "let go of me slowly"
April 12, 2024
"This song was inspired by a time in my life when I was going through something, and I didn't know how to express my feelings about it."
The Hellp Yearn For Home in Latest Single "Colorado"
July 2, 2024
"Colorado" is wrapped in lush, textural production that manages to feel both oddly familiar and novel.
The Dare Doesn't Care if You're on the List in "You're Invited"
August 7, 2024
The Dare is the name dripping off everyone’s tongue.
![Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lia_pappas_kemps2-1732240766.jpg)
Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]
November 22, 2024
Her new sound is an elegant evolution, crossing genres but remaining tender and real.
Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
redveil Gives Us "what3ver" We Want In Iridescent New Single
January 6, 2025
“what3ver “ is a stunning display of redveil’s artistic evolution.
Cut The Kids in Half Release Profound "Song of Two Humans" Ahead Of Debut LP
January 22, 2025
"It's about what it's like when you discover everything about someone, and one day you realize you don't like what you've found."
![BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/63856dd7-0287-f861-41e5-974496d741d6-1751073394.jpg)
BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]
June 28, 2025
Electro-pop connoisseurs BETWEEN FRIENDS have been rolling out their sophomore record throughout the last few months, capturing the digital age in their high-energy, emotional web.