From the Site
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Issue 05: The Class of 2024
January 25, 2024
Our first issue of 2024 welcomes our class of 2024, DJ Mandy, jigitz, and more.
Tessa Violet and the Heartfelt Anti-Pop of 'Bad Ideas'
October 28, 2019
Violet's 'Bad Ideas' is anything but.
![No Spoon, No Fork, Just "Spork": New Aesthetic - "Spork" [Music Video Premiere] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0d1b83e7-10d3-4452-9647-9e77e3f52cac-1718731072.jpg)
No Spoon, No Fork, Just "Spork": New Aesthetic - "Spork" [Music Video Premiere] | THE NOISE
June 18, 2024
Rambunctious pop-punkers New Aesthetic might not be a household name just yet, but the emerging outfit is here to prove they are more than just the new kids on the block.
BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
![Marisa Maino Delivers a Stirring Rendition of "growing up can go to hell" Live From Burger King [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marisa-maino-growing-up-can-go-to-hell_1634925440.jpg)
Marisa Maino Delivers a Stirring Rendition of "growing up can go to hell" Live From Burger King [Premiere]
October 22, 2021
At Burger King with my burger queen ðŸ''
French Superstar JAIN's Album 'The Fool' Dares to Be Itself
April 25, 2023
Jain continues her wondrous, emotive kaleidoscope approach to story telling on her third album, 'The Fool.'
Bakar Muses on Nepotism and the Black British Experience on "The Mission"
August 23, 2021
Bakar explores what it means to be a "futuristic immigrant" in a world that still scrutinizes people of color.
![Alt-Rocker Briston Maroney Loses Control In "Small Talk" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/briston-maroney-ones-to-watch_1558112336.jpg)
Alt-Rocker Briston Maroney Loses Control In "Small Talk" Video [PREMIERE]
May 17, 2019
What's most noteworthy about "Small Talk" is its overall message: be honest and no one gets hurt.
emawk Sings of Self-Care and Hope in "tea"
December 12, 2019
emawk's soulful voice is as soothing as a cup of tea on a cold day.