From the Site
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Meet vera and Her Ethereal, Retrospective “wrong place, wrong timing”
March 28, 2025
“wrong place, wrong timing” is a bittersweet reflection on love and loss, with a gorgeous soundscape to set the scene
![Yuno Has Truly 'Blest' Us with the Warmth of His Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuno-2025-promo-04-yuno-2250x1500-300-1747672053.jpg)
Yuno Has Truly 'Blest' Us with the Warmth of His Debut Album [Q&A]
May 19, 2025
Yuno is a youthful visionary creator, having no short supply of sonic gems to share, he extracts melodic resources from almost every conceivable genre.
Floyd Zion Delivers a Fearless Debut EP With 'Pink By Floyd'
July 25, 2023
"I made this project to just make noise and turn the music industry and the world on its heads!"
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Life Goes On In Happydaze's Latest Single "Been And Gone" | THE NOISE
September 15, 2023
The glowing track echoes and ascends into powerful melodies, laced with a stand-out edge, and honestly expresses raw emotions.
![Juliana Madrid Is Accepting Probable Fate in 'Lifetime' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juliana_madrid-_pls_credit-_josefine_cardoni1-1721769052.jpg)
Juliana Madrid Is Accepting Probable Fate in 'Lifetime' EP [Q&A]
July 23, 2024
Known for intensely vibrant lyrics and layered songwriting, Juliana’s latest is a bookclub of emotions, a place to curl up and contemplate the deep dissonance within.
Jake Webber Conjures a Dark, Atmospheric Single in "dead hair"
December 3, 2024
The melancholic single arrives ahead of Webber's upcoming DJ set at Emo Nite's 10th anniversary.
Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.
chlothegod Refuses to Be Defined in Sophomore EP 'I Feel Different Every Day'
February 17, 2025
"'I Feel Different Every Day' is what happens when an oversharer is trusted with a secret."
Orla Gartland Breaks Free From Restraints in New Break-Up Anthem “Now What?”
April 15, 2025
The uplifting track provides a sneak peek into the singer’s soon to come deluxe version of her 2024 album, Everybody Needs a Hero.
Sunflower Bean's 'King Of The Dudes' Doesn't Give a Fuck, and It Rocks
January 28, 2019
"It's reactionary, and a sharpened response to our times. Death, birth, aggression, addiction, and power."