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UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Sun Room is Focused on “Raw, Loud, Rock ‘n Roll” in Latest EP Ritual of Chaos
July 15, 2025
Ritual of Chaos is made for late nights and noise complaints.
Pale Waves Ignites a Magnetic But Doomed Attraction in "Gravity"
August 15, 2024
“‘Gravity’ is about a woman who chose Jesus over me.”
The Criticals Deliver a Sleazy, Intoxicating Single in "Adoringly Drunk"
September 26, 2024
The Criticals channel their infectious energy into a picture of drunken sexual tension and seemingly one-sided affection.
BENEE Transforms Existential Dread Into a Delightful Pop Stunner
December 6, 2024
"Animal" is an undeniable and unpredictable pop banger served with a side of existential dread.
Levi Evans Bares His Soul On New Single "Lay Me By Your Side"
April 9, 2025
"It tells the tale of enduring the storms within a relationship, where through struggle, love is tempered and strengthened."
Starfall’s ‘weeknight’ Is a Groove-Laced Maybe
April 18, 2025
Uncertainty is certainly a mood, and starfall is not scared to embrace it.
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Badflower Pays Tribute To Dearly Departed Pets On New Single "Paws" | THE NOISE
April 7, 2025
Dedicated to all those grieving the loss of a pet, the Nashville-based rockers arguably cover one of the most difficult human experiences.
Meet Me @ The Altar Prove Why They Are the Future of the Scene in 'Past // Present // Future'
March 13, 2023
'Past // Present // Future' smashes every box the band has been forced into.
![Charlotte Sands Is 'Good Now' On Latest EP [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(42)-1689885017.jpg)
Charlotte Sands Is 'Good Now' On Latest EP [Q&A] | THE NOISE
July 21, 2023
Few artists have had a rise to stardom in the last few years, quite like Charlotte Sands has. From collaborating with her heroes to realizing who she wants to be, it's been an incredible and inspiring journey to watch and be a part of.
![10 Questions With Benita on Her New Single "The Worst" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benita-the-worst-1713893266.png)
10 Questions With Benita on Her New Single "The Worst" [Q&A]
April 23, 2024
Benita is yet another artist making Toronto a hotbed for sultry, sexy R&B.