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UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
chloe moriondo’s "abyss" Is a Daring Dive Into Liberation
March 8, 2025
"abyss" embraces letting go, surrendering to impulses, and dancing toward something vast and joyous.
Vienna Vienna Takes the World by Storm with Unapologetic Anthem “God Save The Queens”
April 4, 2025
Taking the world by storm, Vienna Vienna’s latest track, "God Save The Queens," is a to-the-point, in-your-face anthem that refuses to whisper when it can shout.
Whitney Whitney Debuts Her Cinematic Universe with "Does the Narcissist Need A Kiss?"
June 6, 2025
Unveiling her first single today, Whitney Whitney is a songwriter fit for fans of Fiona Apple, Regina Spektor, and anything cinematic.
Dasha Writes an Ode to Her Younger Self in “Oh, Anna!”
July 17, 2025
Using her newfound confidence from success to find her sound, Dasha is consistently proving herself as a country singer-songwriter who’s undoubtedly one to watch.
Winona Fighter Go One Take Straight To Your Heart With New "Hamms In A Glass" Video | THE NOISE
December 5, 2024
"The 'HAMMS IN A GLASS' music video is as chaotic as the song" shares frontwoman and multi-instrumentalist Coco Kinnon.
Get To Know J-Milla in 10 Questions of Less
November 14, 2024
J-MILLA is an emerging rapper from Darwin, Australia, whose music is deeply rooted in his Indigenous heritage as a proud member of the Marranungu people, the traditional landowners of Litchfield National Park in the Northern Territory.
OSTON Returns With Self-Aware Anthem “True-ish”
July 9, 2025
“True-ish” is a testament to the personality OSTON infuses into her music and joins a discography of relatable, open-hearted anthems.
Wet Leg Follows a Feeling to a Landmark Sophomore Album in 'moisturizer'
July 14, 2025
Rage, love, and destruction co-exist in the English act's long-awaited follow-up album.
some fear Shed Their Skin in Latest Single "Skin I Can't Peel"
October 17, 2024
"'Skin I Can't Peel' is a song I wrote about meeting someone where they're at in life, regardless of your common past."
SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.