From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
LØLØ Is Done Feeling Sad on "u look stupid"
October 1, 2021
"It's about standing up for yourself and letting people know you can't be fucked with."
![RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RBTS-WIN-gold-beamer_1633449946.jpg)
RBTS WIN Present a Dazzling View on Love With "Gold Beamer" [Premiere + Q&A]
October 5, 2021
"Our goal is just constant creative output from here until forever."
Lollapalooza 2022: 9 Acts Not to Miss
July 27, 2022
No need to scour this year's undercard; we've got you covered.
KiNG MALA Finally Finds a Reason to Take Care of Those "dirty dishes" in New Single
April 7, 2023
"This song is about that bittersweet feeling of knowing you don't love yourself, but you love someone else enough to try."
Sticky Fingers Reminds Us They're "Not Done Yet" Ahead of Spring Tour
January 25, 2019
Sticky Fingers, the progressive love child of Arctic Monkeys and The Clash, is ready to hit the ground running with their new single "Not Done Yet."
![Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sure-sure-ones-to-watch-2_1561594106.jpeg)
Sure Sure Expertly Blends Classic and Modern in 'What's It Like?' [PREMIERE]
June 26, 2019
Having received praise from Grizzly Bear and Rostam of Vampire Weekend, you don't want to sleep on this indie genre-bender.
Happy Birthday, Mick Jagger! Here's 12 Front(wo)men to Make You Proud
July 26, 2019
We're here to introduce 12 front(wo)men that are on track to carry on our favorite rock legend's legacy as entertainment icons.
Peach Tree Rascals and AG Club's "Popeye" Is the Collaboration of the Summer
July 16, 2021
The wild party anthem is pure organized pandemonium at its finest.
![Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-butterfly-blue-interview_1652454828.jpg)
Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]
May 13, 2022
"I'm trying to paint a picture and bottle up a feeling."
Girl Ultra Is Everything Contemporary R&B and Your Playlist Needs
October 9, 2019
Girl Ultra wants to revitalize Mexico's entire music scene.