From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
![Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khamari_1603498557.jpg)
Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]
October 24, 2020
Khamari has been one of the most consistent new acts of the year.
Janna Jamison Invites You to Let Go on Debut EP 'The Pulling My Clothes'
November 4, 2021
<i>The Pulling My Clothes</i> reflects a songwriter and performer with wisdom beyond her years.
10 Questions With Gavin Haley on His Debut Album 'i hate you, Don't Leave Me'
August 16, 2022
"This album is the last year-and-a-half of my life and some of my most personal journal entries."
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
![Bird and Byron’s Debut Album Takes Us on a Train Ride Through Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bird-and-byron-interview-1689696615.jpg)
Bird and Byron’s Debut Album Takes Us on a Train Ride Through Heartbreak [Q&A]
July 18, 2023
"We hope people think this album sounds like us. Creating this piece of work was such a personal experience for both of us, and we hope that emotion comes through in the music."
flor Learns to Love Again in New Single "Same Color As The Sun"
October 27, 2023
"I wanted to write a song that expressed just how much I couldn't express my feelings."
glaive Proves Himself a Creature of Constant Reinvention and Self-Discovery in 'May It Never Falter'
October 17, 2024
'May It Never Falter' reflects on glaive's losses, how he's grown, and, most importantly, who he ultimately wants to be.
![Deep Thrills Answers The Long Lamented Question, What The F is Indie Sleaze? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled-3363-1744236793.jpg)
Deep Thrills Answers The Long Lamented Question, What The F is Indie Sleaze? [Q&A]
April 10, 2025
Curious as ever to learn about this nouveau throwback excellence, we got the scoop on his latest single, "She's ON!"
Audrey Links Up With Jack Harlow For "Comic Sans" Video
January 7, 2020
Watch Audrey and Jack Harlow trade bars in the video for "Comic Sans."
Turbo Shows Off a Gritty Candor in "18"
September 14, 2020
Turbo sits confidently at the intersection of pop, rap, and country.