From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
The Warning Want "MORE" Out of Life
May 15, 2023
All we want is more The Warning.
![10 Questions With awfultune Ahead of Her 'unreleased demos ii' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/awfultune-interview-1708629207.jpg)
10 Questions With awfultune Ahead of Her 'unreleased demos ii' EP [Q&A]
February 22, 2024
"Get some sweets and candy, some tea, and a good blanket. Throw your headphones on and dive in."
Transport Yourself to Omar Apollo's 80s Dance Party with the Technicolored "So Good" Video
May 17, 2019
+ Catch Omar Apollo on 'The Voyager Tour' with Ambar Lucid now!
![UMI - "Remember Me" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Umi-live-ones-to-watch_1560287994.jpg)
UMI - "Remember Me" [Live + Interview] | All Eyes On
June 11, 2019
Existing at the crossroads of alternative neo-soul and R&B is UMI and her otherworldly brand of bedroom R&B.
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Ben Kessler and Lizzy McAlpine Paint a Picture of Pure Emotion on "False Art"
October 19, 2020
With what may be his most impressive release to date, Ben Kessler is back with "False Art" featuring Lizzy McAlpine.
Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Outside Lands 2022: 9 Acts Not to Miss
August 3, 2022
You do not want to miss out on these nine up-and-coming stars.
![METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mette-van-gogh-interview-1691689230.jpg)
METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]
August 10, 2023
"Feel all the feelings. Don’t deny them and think you need to be positive all the time, that’s not inspiring."
Snow Strippers' "Just Your Doll" Is a Haunting Electric Nod to the Myspace Era
November 16, 2023
Trashy dance punk is a lost religion, and Snow Strippers are building an impenetrable temple.
d4vd Returns to His Roots Amidst the Emotional Turmoil of "Where'd It Go Wrong"
December 19, 2024
"Where'd It Go Wrong" captures the messy aftermath of realizing something that once felt perfect has fallen apart.