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UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Paris Texas Honors Their Villainous Sound in "Everybody's Safe Until..."
June 20, 2023
“We’ve never been this excited to show y’all a piece of work in our lives.”
Kanii's “marry me” Is the Perfect Track to Soundtrack Your First Dance or Night Out
September 6, 2023
It's little wonder why Kanii’s music has been borderline inescapable on social media this year.
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
![Austin's Hailey Orion Delivers Two Hypnotically Breezy Singles With "Only If" & "Oh Well" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hailey-orion-ones-to-watch.jpg)
Austin's Hailey Orion Delivers Two Hypnotically Breezy Singles With "Only If" & "Oh Well" [PREMIERE]
April 8, 2019
Hailey Orion may be a new name to most, but it's easy to feel her potential to speak volumes.
Brianna Castro Returns to "Do It Again"
September 29, 2021
"Do It Again" proves that Brianna Castro's star is still rising.
Oscar Anton Gives Us a Taste of Summer Love With "postcard from Milan"
January 10, 2022
Listening to Anton feels like FaceTiming your best friend who is on the opposite side of the globe.
Lexa Gates Tells a Story Completely Hers in Label Debut 'Elite Vessel'
October 22, 2024
"I am the vessel, and this album represents my journey toward everything I’ve ever dreamed of— it's a surreal feeling.”
Indie-Electronic Duo Half an Orange Brings URL To IRL With Debut EP
March 19, 2019
Teaming up with a myriad of unique personalities throughout the development of their evolving audio-visual experience, the duo has fulfilled their initial goal of finding the other half of their whole.
Kiana Valenciano and Billy Davis Heat Up the Dancefloor With "No Rush"
January 31, 2020
Filipina R&B singer Valenciano's latest single is an effortless vibe.
347aidan and Kenny Beats Team up for "IDWK"
January 29, 2021
Between its infectious chorus and raw, unpolished sound, "IDWK" is a compelling follow up to 347aidan's intoxicating single "Dancing in my Room."