From the Site
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Kim Petras' "Malibu" Is Picture-Perfect Pop Escapism
May 7, 2020
"I just want 'Malibu' to be a fizzy, refreshing drink that comes to you during this quarantine and makes you forget all your anxieties."
Fiji Blue Has Us Feeling "Butterflies" in New Single
May 7, 2020
Fiji Blue's music seems to change with the seasons.
Mini Trees' "Want Me To Stay" Is an Ethereal Portrait of Unrequited Love
May 7, 2020
Mini Trees' bittersweet wish is all too relatable.
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
Dempsey Hope Pens an Enduring Love Letter in "When I Wake Up"
May 6, 2020
"My realization in this song is that all the little things matter and that none of them should be taken for granted."
![Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Luna-aura-ones-to-watch_1570726429.jpeg)
Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]
October 10, 2019
Luna Aura is cutting as she is cunning.
Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"
June 29, 2020
Ai Bendr's chilling debut is a beautiful showcase of her singing ability.
Jimi Somewhere Reminds Us of Blissful Teenage Freedom on "Bottle Rocket"
August 3, 2020
Jimi Somewhere encapsulates youth in his newest single "Bottle Rocket"
Kevitch Delivers a Dreamy R&B Confession With "Secrets"
February 10, 2023
"I want to create movie scenes for people to tap into and feel like they're getting transformed into another world."
Genevieve Stokes Immortalizes Emotion in Its Rawest Form in 'Catching Rabbits'
April 12, 2023
“‘Catching Rabbits’ is my more uplifting take on the phrase... it’s possible to achieve what seems out of reach, and to escape the tempting illusions of the mind.”
MINOVA Introduces Debut EP With the Dreamlike “Where Do I Go”
November 2, 2023
"Where Do I Go" skillfully conveys the profound feelings of isolation and longing for human companionship.
Theo Moss Leaves a Lasting Impact With Debut Single "Autopilot"
July 17, 2024
“I wrote 'Autopilot' about someone hurting the person you love and feeling angry and powerless."
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
![Bren Joy on 'Arcane,' Revisiting Tumblr-Era R&B, and Manifesting Good Days [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bren-joy-interview_1642019997.jpeg)
Bren Joy on 'Arcane,' Revisiting Tumblr-Era R&B, and Manifesting Good Days [Q&A]
January 11, 2022
Joy is making the most of his 20s.
![Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lourdiz-lil-gotit_1585325544.jpg)
Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]
March 27, 2020
"Suicide Down" is an addictive thrill ride fueled by extremes.