From the Site
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Kim Petras' "Malibu" Is Picture-Perfect Pop Escapism
May 7, 2020
"I just want 'Malibu' to be a fizzy, refreshing drink that comes to you during this quarantine and makes you forget all your anxieties."
Fiji Blue Has Us Feeling "Butterflies" in New Single
May 7, 2020
Fiji Blue's music seems to change with the seasons.
Mini Trees' "Want Me To Stay" Is an Ethereal Portrait of Unrequited Love
May 7, 2020
Mini Trees' bittersweet wish is all too relatable.
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
Dempsey Hope Pens an Enduring Love Letter in "When I Wake Up"
May 6, 2020
"My realization in this song is that all the little things matter and that none of them should be taken for granted."
The Aces Release "My Phone is Trying to Kill Me," Detail Vulnerable Sophomore Album
May 6, 2020
"If you felt too vulnerable, if it scared you, then you had to keep going."
SHY Martin Wears Her Heart on Her Sleeve in "Make Us Never Happen"
November 11, 2019
The budding pop star who has written Kygo, Ellie Goulding, and The Chainsmokers is ready for the spotlight.
![Renao Carves Out a Tender Moment of Comfort on 'Holding My Breath' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/renao-interview-holding-my-breath_1648664970.png)
Renao Carves Out a Tender Moment of Comfort on 'Holding My Breath' [Q&A]
March 30, 2022
"Holding My Breath" is all about finding comfort regardless of being separated from things you love.
The Dare Gets Horny and Unhibited in ‘The Sex EP’
May 19, 2023
The Dare is a party and the comedown of the after-party.
Charlotte Sands Releases Empowering "Use Me" Alongside LP Announcement | THE NOISE
September 14, 2023
Prolific breakout pop/rock star Charlotte Sands sets herself free on her latest single, "use me."
Lollapalooza 2019: 13 Ones to Catch (Who Aren't The Strokes or Ariana Grande)
July 29, 2019
The music fanatics' equivalent to Christmas in August is nearly upon us.
![Bronze Whale Show Off Their Unique Brand of Electronic Music on "Sinking" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Blue Whale - otw_1590701336.jpg)
Bronze Whale Show Off Their Unique Brand of Electronic Music on "Sinking" [Premiere]
May 28, 2020
Bronze Whale have blessed us with a brand new collaboration, "Sinking." It's a song you can absolutely rave to within the confines of your own home.
Nessa Barrett Conjures Up a Whirlwind Romance With "american jesus"
May 2, 2023
"It's about the fantasy of someone who is your savior, your cowboy in a crown."
Gabriela Bee Speaks to Her Younger Self in "LOOK AT YOU NOW"
October 6, 2023
The budding pop artist marks an era of change with this vibrant new single.
![Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Savannah-britt-ones-to-watch.jpg)
Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]
May 2, 2019
With a focus in public relations, marketing, and content creation, Britt's agency has made strategic moves for clients such as DJ Khaled, 2 Chainz, Alessia Cara, and more.
Loote Brings the Party to LA in 14 BTS Photos
June 27, 2019
Loote is on a journey to explore new relationships and develop their signature sound.