From the Site
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
keltiey and skaiwater Get to "Kn0" One Another in Groovy New Single
July 5, 2023
“Kn0” feels like a deliberate departure from the viral sound that put keltiey on the map.
BETWEEN FRIENDS Chase Heartfelt Childhood Nostalgia in "Friends," Announce 'Garage Sale' EP
March 15, 2024
"Everyone gets so serious when you grow up, but that childhood feeling is something we should chase."
Ahead of Debut Album 'Sugar Water,' Maude Latour Takes a Look Back in "Comedown"
July 3, 2024
"This song is for all of these memories of my New York teenage dream. And for my friend. I wish he was here.”
Porches Delivers a Grimy and Surreal Album in 'Shirt'
September 20, 2024
Aaron Maine’s sound as Porches is as raucous and sentimental as ever.
Intentions Crystallizes His Digital Sound in “pastfears”
October 15, 2024
Intentions feels like the sacred lovechild of Cashmere Cat, 100 gecs, and brakence
Watch Daisy Grenade Get Their Revenge On "How To Hide A Body" | THE NOISE
October 21, 2024
Just in time for spooky season, New York duo Daisy Grenade reach final girl status on their latest single, "How To Hide A Body."
horsegiirL Gallops From the Stable to the Dance Floor in 'v.i.p - very important pony'
January 27, 2025
horsegiirL is uplifting and intoxicating, while equally obscure and impossible to understand.
Lydia Night Debuts Solo Era with Uber-Relatable Pop Anthem, “Pity Party”
April 5, 2025
“Pity Party” is a pop-infused single that accurately captures the modern-day woman’s struggle that is so often romanticized online or brushed over by society.
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.