From the Site
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Virtual Phenom Miquela and R&B Sensation Teyana Taylor Join Forces in "Machine"
April 23, 2020
"Machine" is all the evidence you need to see that Miquela is far more than a random collection of ones and zeroes.
MICHELLE Falls Into a Surreal Post-Breakup Spiral in "Cathy"
September 3, 2024
"'Cathy' is a soft indie song about being alone after a breakup and leaning into all the thoughts and patterns you know you shouldn't."
![Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zinoleesky-artist-1-1745966415.jpg)
Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]
April 29, 2025
With his sophomore album, ‘Gen Z’ Azeez Shina Oniyide aka Zino effortlessly mixes serums of divergent genres in a way that is truly impressive & immersive.
Asha Maclean Stretches Into the Spotlight in "Yoga"
May 21, 2025
At its core, "Yoga" explores the emotional ebb and flow of a relationship.
The Hellp Set Out on Their Own With "Caustic"
August 30, 2024
The Hellp are cult indie icons are for a reason.
julie Lean Into the Noise in Debut Album 'my anti-aircraft friend'
October 10, 2024
julie deliver a stunning entry into the shoegaze and experimental rock scene, blending lush soundscapes with raw, emotional vulnerability.
Rachel Chinouriri and sombr Reignite the Initial Spark of “All I Ever Asked”
February 12, 2025
A great song stands the test of time and can take many forms.
DE'WAYNE's Love Is A Part Of His DNA In New Single "Biological" | THE NOISE
March 20, 2025
The title reflects the song's exploration of love's instinctive nature, embodying humanity's duality and harnessing divine femininity through music full of soul, sex, sweat, and style.
Gilanares Explores Self-Destruction On Stimulating Single "F33D TH3 B3AST"
March 26, 2025
"I want this song to encourage people to explore their own 'beast," explains Gilanares
Boy Jr. Turns a Social Media Dig Into a Queer Anthem on "Zitty Stardust"
March 29, 2025
"Zitty Stardust" is the latest chapter in Boy Jr.'s evolution as an artist, further demonstrating why their identity will always be a cornerstone of the art they produce.
![Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_r_e_s_s_p_h_o_t_o_s-1749049142.jpg)
Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]
June 4, 2025
The songwriter walks us through her Indian roots, storytelling instincts, and alt-pop production.