From the Site
Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
Author:
Maddy Quach
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Author:
Alexis Vaganos
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Author:
Maddy Quach
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
Author:
Maxamillion Polo
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
Author:
Jessica Thomas
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
Author:
Maxamillion Polo
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
Author:
Maxamillion Polo
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
Author:
Maddy Quach
Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]
May 27, 2020
In the vein of Ones to Watch favorites such as Brasstracks, Tom Misch, Jordan Rakei, and others of that ilk, Lundy is able to fuse R&B, Jazz, Folk, and many other genres into unescapable grooves.
Author:
Malc.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Author:
Ruby Scott
The Beaches’ “Me & Me” Is a (Slightly Bitter) Anthem For the Hyper-Independent
July 25, 2023
“Me & Me” is a rousing peek into the spectrum of The Beaches’ soon-to-arrive album, 'Blame My Ex.'
Author:
Abby Kenna
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Author:
Tyler Borland
Ross Lynch and The Driver Era Push Back Against the "Rumors"
October 23, 2023
"Rumors these Rumors, no one really knows. The internet doesn't always have the facts. We wrote a song about it."
Author:
Alessandra Rincon
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
Author:
Tyler Borland
Abhi the Nomad Proves Himself a Veritable Entertainer in "Long Nights"
May 13, 2020
Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.
Author:
Joey Legittino
Peach Tree Rascals' "Oh Honey!" Visual Is an to Ode Love Through the Ages
June 8, 2021
Just in time to say goodbye to your spring fling and welcome in your summer fling.
Author:
Alexis Vaganos
Sophie Powers Enlists DE'WAYNE For the High-Rise Invasion-Inspired "Greed" [Premiere]
November 10, 2021
"At the end of the day, we are all humans, and the song 'Greed' is about taking back your power from the people blinded by that greed."
Author:
Alessandra Rincon
Chrissy Channels the Emotional Turmoil of "The Bell Jar" Into Her Own Sonic Work of Art
February 29, 2024
Chrissy captures these messy feelings of coming of age and the uncertainty of life with a pen lighter than air.
Author:
Laura Reyes