From the Site
Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
![Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khamari_1603498557.jpg)
Khamari on His 'Eldorado' EP, Creative Process, and What's Next [Q&A]
October 24, 2020
Khamari has been one of the most consistent new acts of the year.
Janna Jamison Invites You to Let Go on Debut EP 'The Pulling My Clothes'
November 4, 2021
<i>The Pulling My Clothes</i> reflects a songwriter and performer with wisdom beyond her years.
10 Questions With Gavin Haley on His Debut Album 'i hate you, Don't Leave Me'
August 16, 2022
"This album is the last year-and-a-half of my life and some of my most personal journal entries."
44phantom's "cherry cigarettes" Is a Habit We Just Can't Kick
January 23, 2023
44phantom is establishing himself as one of the most promising up-and-coming artists in the alternative scene.
![Bird and Byron’s Debut Album Takes Us on a Train Ride Through Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bird-and-byron-interview-1689696615.jpg)
Bird and Byron’s Debut Album Takes Us on a Train Ride Through Heartbreak [Q&A]
July 18, 2023
"We hope people think this album sounds like us. Creating this piece of work was such a personal experience for both of us, and we hope that emotion comes through in the music."
flor Learns to Love Again in New Single "Same Color As The Sun"
October 27, 2023
"I wanted to write a song that expressed just how much I couldn't express my feelings."
glaive Proves Himself a Creature of Constant Reinvention and Self-Discovery in 'May It Never Falter'
October 17, 2024
'May It Never Falter' reflects on glaive's losses, how he's grown, and, most importantly, who he ultimately wants to be.
![Deep Thrills Answers The Long Lamented Question, What The F is Indie Sleaze? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled-3363-1744236793.jpg)
Deep Thrills Answers The Long Lamented Question, What The F is Indie Sleaze? [Q&A]
April 10, 2025
Curious as ever to learn about this nouveau throwback excellence, we got the scoop on his latest single, "She's ON!"
Audrey Links Up With Jack Harlow For "Comic Sans" Video
January 7, 2020
Watch Audrey and Jack Harlow trade bars in the video for "Comic Sans."
Turbo Shows Off a Gritty Candor in "18"
September 14, 2020
Turbo sits confidently at the intersection of pop, rap, and country.