From the Site
![fijitrip Releases 'Tech,' an Ode to Love Expressed Over Experimental Sounds [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fijitrip-tech_1587405469.jpg)
fijitrip Releases 'Tech,' an Ode to Love Expressed Over Experimental Sounds [Premiere]
April 20, 2020
"It feels like I made this EP ages ago, and it's really me just tryna find a sound."
Dua Saleh's "umbrellar" Is an Unapologetic Artistic Expression
April 20, 2020
There is a clear intent behind everything the Minneapolis-based gender non-binary artist creates.
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
maye, Joji, girl in red and More Artists You Should Listen to Now | #NowWatching
April 17, 2020
The best new music playlist on Ones To Watch.
![Jeremy Zucker on the Pre-Apocalyptic Beauty of 'love is not dying' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jeremy-zucker-love-is-not-dying-interview_1587153446.JPG)
Jeremy Zucker on the Pre-Apocalyptic Beauty of 'love is not dying' [Q&A]
April 17, 2020
"It's like looking into the sky and watching a life-ending meteor rush towards you."
Still Woozy Will Have You Creepin' Thru the "Window" to See Your Summer Lover
April 17, 2020
Still Woozy feels like he can never falter.
Noah Cunane Pens "Miami" For the One Who Got Away
April 17, 2020
"Miami" is a song that brings you back the good and bad of a first love gone too soon.
Kaash Paige Honors Eight Years of "Thinkin Bout You" With "Frank Ocean"
April 17, 2020
Paige not only delivers a dreamlike ode to "Thinkin Bout You" but cements her place in tomorrow's R&B landscape.
Max Leone's "The Beach" Effortlessly Pulls You In
April 16, 2020
Leone's latest has us reminiscing about the feeling of saltwater and lost love.
Meet The Booyah! Kids, New York's Bedroom Pop Poster Child
April 16, 2020
The Booyah! Kids are finding a way to stand out within the confines of New York's highly saturated music scene.
![Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rhys-rich-interview_1634666555.jpg)
Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]
October 19, 2021
Alongside a live performance from MEOW in New Zealand, we take a closer look at the rising talent.
![Meet Mo Etc., the Soulful Artist Bringing Her Sound to Wellington [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mo-etc-performance_1643134366.png)
Meet Mo Etc., the Soulful Artist Bringing Her Sound to Wellington [Q&A]
January 25, 2022
Mo Etc. represents a character heavily defined by a DIY ethos and expressions of curiosity.
Forces Collide in Shady Blu and Babyface Ray’s “Topic Of Discussion”
February 9, 2023
SoCal's best-kept secret is out of the bag.
Walter The Producer Curates a Sound All His Own in 'No Substance Mixtape'
July 17, 2023
Walter The Producer feels like a tightly-kept secret ready to burst.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Obsessed with The Jonas Brothers Reunion? Here are 7 Ones To Know
March 5, 2019
With a forthcoming album and documentary, we're most definitely "Still in Love With You," Jonas Brothers. Here are 7 rising artists you need to know if you agree.
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
![Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Pollyanna-Mars_1651766256.png)
Pollyanna's "Mars" Is an Adrenaline-Racing Anthem [Premiere]
May 5, 2022
"It's gritty, it's heavy, it's loud, it's abrasive, it's explicit, and it's super honest."
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
Poppy's 'Choke' Is a Soundtrack to Mayhem
July 2, 2019
Poppy is an electronic pop/rock icon from your worst nightmares.