From the Site
Meet The Booyah! Kids, New York's Bedroom Pop Poster Child
April 16, 2020
The Booyah! Kids are finding a way to stand out within the confines of New York's highly saturated music scene.
Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'
April 16, 2020
"Gimme Love" is simultaneously Joji's most easily accessible and adventurous single to date.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
lilspirit Shares His Flirtatious New Single "nothing2prove"
April 16, 2020
There is a growing surge of fans flocking to the seductive and angelic vocal stylings of lilspirit.
Dillon Francis and BabyJake Create a Romance-Filled Banger With "Touch"
April 15, 2020
Good vibes only from this dynamic duo.
LASTMONDAY Turned Chaos Into Pandemic Productivity in Wild "Audemars" Video
April 15, 2020
Dominican artist LASTMONDAY is breathing fresh life into the reggaeton.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
YEИDRY Is Breaking Down Barriers With "NENA"
April 15, 2020
YEИDRY is the embodiment of music's increased globalization.
![Livingston's "Young" Is a Masterclass in Impactful Pop Songwriting [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/livingston-young_1586964715.jpg)
Livingston's "Young" Is a Masterclass in Impactful Pop Songwriting [Premiere]
April 15, 2020
17-year-old self-taught producer, singer, and songwriter Livingston is making music far beyond his years.
MASN Enlists Trippie Redd For the "Psycho!" Remix
April 14, 2020
MASN and his breakout single are blowing up.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
![Luvcat's Marries Camp & Class in "He's My Man" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/434233556_1063375911397443_4062581168610755383_n-1730324825.jpg)
Luvcat's Marries Camp & Class in "He's My Man" [Q&A]
October 30, 2024
Enigmatic, whimsical, and full of theatrics, witnessing the rise of Luvcat feels like the beginning of something special.
Rex Orange County Grapples With Fame and Loss in 'Pony'
October 28, 2019
'Pony' may as well be a diary, albeit one of the best-soundtracked diary entries we have heard all year.
EARTHGANG Tell It How It Is on "All Eyes On Me"
January 18, 2022
If EARTHGANG is eating, we're all eating.
![Alix Page Pens a Moving First Chapter With Debut EP 'Old News' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alix-page-old-news-interview_1643388191.png)
Alix Page Pens a Moving First Chapter With Debut EP 'Old News' [Q&A]
January 28, 2022
Page's music is a therapeutic escape, both deeply personal and universally relatable.
2hollis and nate sib Kick Off an Electrifying 2025 With "afraid"
January 30, 2025
2025 belongs to 2hollis.
Summer Walker Delivers the Perfect Soundtrack for Rainy Days With 'CLEAR'
January 25, 2019
Over the span of ten minutes of sensual R&B-tinged perfection, Walker flirts with the idea of a past life as a lounge jazz singer.
boy pablo and Jimi Somewhere's "Never Cared" Captures a Special Moment
June 28, 2019
boy pablo + Jimi Somewhere + a toy Casio keyboard + a radiant guitar = "Never Cared," an organic summer track full of floating synth sounds and passionate vocals.