From the Site
Meet The Booyah! Kids, New York's Bedroom Pop Poster Child
April 16, 2020
The Booyah! Kids are finding a way to stand out within the confines of New York's highly saturated music scene.
Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'
April 16, 2020
"Gimme Love" is simultaneously Joji's most easily accessible and adventurous single to date.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
lilspirit Shares His Flirtatious New Single "nothing2prove"
April 16, 2020
There is a growing surge of fans flocking to the seductive and angelic vocal stylings of lilspirit.
Dillon Francis and BabyJake Create a Romance-Filled Banger With "Touch"
April 15, 2020
Good vibes only from this dynamic duo.
LASTMONDAY Turned Chaos Into Pandemic Productivity in Wild "Audemars" Video
April 15, 2020
Dominican artist LASTMONDAY is breathing fresh life into the reggaeton.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
YEИDRY Is Breaking Down Barriers With "NENA"
April 15, 2020
YEИDRY is the embodiment of music's increased globalization.
![Livingston's "Young" Is a Masterclass in Impactful Pop Songwriting [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/livingston-young_1586964715.jpg)
Livingston's "Young" Is a Masterclass in Impactful Pop Songwriting [Premiere]
April 15, 2020
17-year-old self-taught producer, singer, and songwriter Livingston is making music far beyond his years.
MASN Enlists Trippie Redd For the "Psycho!" Remix
April 14, 2020
MASN and his breakout single are blowing up.
![Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Luna-aura-ones-to-watch_1570726429.jpeg)
Luna Aura Aims to Set Fire to Society's White Picket Fences in "English Boys" [PREMIERE + Q&A]
October 10, 2019
Luna Aura is cutting as she is cunning.
Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"
June 29, 2020
Ai Bendr's chilling debut is a beautiful showcase of her singing ability.
Jimi Somewhere Reminds Us of Blissful Teenage Freedom on "Bottle Rocket"
August 3, 2020
Jimi Somewhere encapsulates youth in his newest single "Bottle Rocket"
Kevitch Delivers a Dreamy R&B Confession With "Secrets"
February 10, 2023
"I want to create movie scenes for people to tap into and feel like they're getting transformed into another world."
Genevieve Stokes Immortalizes Emotion in Its Rawest Form in 'Catching Rabbits'
April 12, 2023
“‘Catching Rabbits’ is my more uplifting take on the phrase... it’s possible to achieve what seems out of reach, and to escape the tempting illusions of the mind.”
MINOVA Introduces Debut EP With the Dreamlike “Where Do I Go”
November 2, 2023
"Where Do I Go" skillfully conveys the profound feelings of isolation and longing for human companionship.
Theo Moss Leaves a Lasting Impact With Debut Single "Autopilot"
July 17, 2024
“I wrote 'Autopilot' about someone hurting the person you love and feeling angry and powerless."
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
![Bren Joy on 'Arcane,' Revisiting Tumblr-Era R&B, and Manifesting Good Days [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bren-joy-interview_1642019997.jpeg)
Bren Joy on 'Arcane,' Revisiting Tumblr-Era R&B, and Manifesting Good Days [Q&A]
January 11, 2022
Joy is making the most of his 20s.
![Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lourdiz-lil-gotit_1585325544.jpg)
Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]
March 27, 2020
"Suicide Down" is an addictive thrill ride fueled by extremes.