From the Site
'isaac's insects' Is an ode to Isaac Dunbar's colony of fans
April 10, 2020
Dunbar puts out his favorite collection of songs to date.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
RMR Switches Gears to Deliver the Tragic Story of "DEALER"
April 10, 2020
The enigmatic viral artist is back.
THE Peach Tree Rascals Interview
April 9, 2020
We spent the day painting in the backyard with anti-pop's most promising new collective.
![Treasure's 'Suffocation & Air' EP Breathes New Life Into Indie Soul [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Treasure-suffocation-and-air-ones-to-watch_1586456100_1586547381.jpeg)
Treasure's 'Suffocation & Air' EP Breathes New Life Into Indie Soul [Premiere]
April 9, 2020
<i>Suffocation & Air</i> is a crisp reminder of the power found in minimalism.
Jean Dawson's "POWER FREAKS" Is a Masterful Collage of Sound and Emotion
April 9, 2020
Dawson's music is a targeted endorphin rush.
![Juice's "Konoha" Is an Ode to Naruto and Personal Growth [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juice-konoha_1586447448.jpg)
Juice's "Konoha" Is an Ode to Naruto and Personal Growth [Premiere]
April 9, 2020
"It's about looking around you and realizing that there are all these experiences to have and all these people to appreciate."
![Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sub-urban-interview_1586380558.png)
Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]
April 8, 2020
"When I made Sub Urban in 2016-2017, I knew I wanted it to be dark, whether emotionally vulnerable and raw or twisted and theatrical."
Evann McIntosh Shows Us "What Dreams Are Made Of"
April 8, 2020
The self-awareness and vulnerability of 16-year-old Evann McIntosh are enviable, as is her musical talent.
Hope Tala Is Giving a Face to the "R&Bossa" Sound
April 8, 2020
Tala's music is stimulating to the mind, body, and soul.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.