From the Site
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
KennyHoopla Encourages a Leap of Faith in "the world is flat and this is the edge//"
March 12, 2020
Does the coronavirus have you feeling a bit anxious? Well, KennyHoopla conveniently dropped his new perfectly existential track this morning.
Deb Never and Kenny Beats Pay Homage to Steve Austin in "Stone Cold"
March 12, 2020
The attitude era of WWE is alive and well in Deb Never and Kenny Beats.
![Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sons-of-daughters-live_1584036447.jpg)
Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions
March 12, 2020
Sons of Daughters bring their latest single "I Picture You" to life.
![Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thea-inside-out-ones-to-watch_1584032035.jpeg)
Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]
March 12, 2020
Thea has our full, undivided attention.
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.
Top That Track's Got Your Playlist For the Apocalypse in "The End Is Nigh"
March 11, 2020
Precious and Dave put together songs to make your self-quarantine go by faster.
![RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ricewine-interview-ones-to-watch_1583943863.JPG)
RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]
March 11, 2020
"If you're not at peace with yourself, you will never find happiness in someone else..."
Yaeji's "WAKING UP DOWN" Is a Deceptively Chill Banger
March 10, 2020
Yaeji is back with an existential club anthem and an adorable dog named Woofa.
Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
![Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jae-stephens-ones-to-watch_1571853293.png)
Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]
October 23, 2019
Jae Stephens' debut project is wholly true to its name.
Chelsea Cutler's "I Was In Heaven" Is a Remedy for Heartbreak
December 6, 2019
"As much as love is a part of the human condition, so is heartbreak."
Keedron Bryant's "I Just Wanna Live" Highlights the Heartbreaking Reality of Black Children
June 22, 2020
12-year-old Bryant captures a centuries-long burden of survival in heart-rending song.
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
Shanae on Growing Up, Finding Her Sound and Her Newest Single ‘illusions’
September 25, 2022
A contender at the top of the list, Shanae Masters is an artist to keep an eye on.
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
![Kalisway Is Moving to the Sound of Her Own Funk [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kalisway-like-that_1652897476.jpeg)
Kalisway Is Moving to the Sound of Her Own Funk [Q&A]
May 18, 2022
"For me, funk is soul, energy, happiness."
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
![Jakob Ogawa Talks Prince, First Show Jitters, and His New 'April' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jakob_ogawa-ones-to-watch-three-smaller_1569957978.jpeg)
Jakob Ogawa Talks Prince, First Show Jitters, and His New 'April' EP [Q&A]
September 30, 2019
Up & coming Norwegian indie pop musician, Jakob Ogawa is the man leading the soul-meets-synth lo-fi movement.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."