From the Site
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
KennyHoopla Encourages a Leap of Faith in "the world is flat and this is the edge//"
March 12, 2020
Does the coronavirus have you feeling a bit anxious? Well, KennyHoopla conveniently dropped his new perfectly existential track this morning.
Deb Never and Kenny Beats Pay Homage to Steve Austin in "Stone Cold"
March 12, 2020
The attitude era of WWE is alive and well in Deb Never and Kenny Beats.
![Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sons-of-daughters-live_1584036447.jpg)
Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions
March 12, 2020
Sons of Daughters bring their latest single "I Picture You" to life.
![Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thea-inside-out-ones-to-watch_1584032035.jpeg)
Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]
March 12, 2020
Thea has our full, undivided attention.
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.
Top That Track's Got Your Playlist For the Apocalypse in "The End Is Nigh"
March 11, 2020
Precious and Dave put together songs to make your self-quarantine go by faster.
![RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ricewine-interview-ones-to-watch_1583943863.JPG)
RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]
March 11, 2020
"If you're not at peace with yourself, you will never find happiness in someone else..."
Yaeji's "WAKING UP DOWN" Is a Deceptively Chill Banger
March 10, 2020
Yaeji is back with an existential club anthem and an adorable dog named Woofa.
Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
![For dodie, a Bit of Madness Is Key [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dodie-interview-ones-to-watch_1567726607.jpeg)
For dodie, a Bit of Madness Is Key [Q&A]
September 5, 2019
Dodie speaks on her friendship with Tessa Violet, being labeled a YouTuber, and gifting a purpose to your pain.
Easy Life and Arlo Parks' "Sangria" Is Intoxicating
November 7, 2019
This collaboration has us on cloud nine.
Clinton Kane Isn't Afraid of Feeling Something
December 26, 2019
This is what owning your fears and discovering ways to cope feels and sounds like.
The Band CAMINO's "Sorry Mom" Is an Honest, Heartfelt Confessional
April 30, 2021
"Sorry Mom" is a reminder that your mistakes do not have to define you, and most importantly, to call your mom.
![Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emo-nite-interview_1646333148.jpeg)
Emo Never Dies: A Conversation With Emo Nite Founders T.J. Petracca and Morgan Freed [Q&A]
March 3, 2022
"You can't stay in one place your entire life, you gotta grow."
![LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lolo-debbie-downer-interview-1665684595.jpeg)
LØLØ’s Not Your Pop Star Princess; She’s Your Unapologetic Pop Punk ‘debbie downer’ [Q&A]
October 13, 2022
The rising star opens up on her new EP, complicated feelings about TikTok, and more.
![You Said Strange Unveil "(Song For A) Wasted Land" Video Ahead of SXSW Performances [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/you-said-strange-interview-1676393449.JPG)
You Said Strange Unveil "(Song For A) Wasted Land" Video Ahead of SXSW Performances [Q&A]
February 13, 2023
The French indie rock band is shaping up for their biggest year yet.
Eli's "Marianne" Is A Glittery Pink Cocktail of Pop Perfection
May 30, 2025
“Marianne” is just the beginning of this icon’s journey, and now’s the time to get in line before Eli is selling out stadiums across the world.
The Warning Ignite a Fire in Our Hearts With "Automatic Sun"
April 8, 2024
The Warning is taking over the airwaves with their blend of heavy, up-tempo rock and pure charm.
NoMBe's 'They Might've Even Loved Me (Re:Imagination)' Is Brilliantly Ambitious
March 6, 2019
Featuring everyone from Skott, Thutmose, slenderbodies, RAC, to Transviolet, NoMBe has reworked his debut spectacularly.