From the Site
They're a Meme and They're Owning It in Top That Track's 'Indie Starter Pack' Episode
February 25, 2020
This week's episode comes with a free side of fairy lights and rolled-up vintage jeans.
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
Shay Lia - "Good Together" (Live + Interview) | Northside Sessions
February 25, 2020
Shay Lia delivers a captivating performance of "Good Together."
![Boy In Space Is Done With Playing It Safe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-in-space-interview_1582655188.JPG)
Boy In Space Is Done With Playing It Safe [Q&A]
February 25, 2020
"I want to stop being safe, because there's an unsafe creative person inside of me that needs to fly a little bit."
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
![Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/c1894b10ee52532c0bdb7893f1e135ae.1000x1000x1-1754071637.png)
Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]
August 1, 2025
Bolstered by stunning art direction, Absolutely has a voice that leaps off of tracks with ethereal purpose.
NERIAH Gives Her "Reasons to Hate You," But We Only Like Her More For It
August 8, 2025
On this album, NERIAH has crafted a wondrous work that will only deepen with repeat spins, and frankly gives us more reasons to love her.
(1)-1712356764.png)
Hear Softcult Soothe the Soul With Calming New Single "Spiralling Out"| THE NOISE
March 25, 2024
Canadian duo Softcult transcend expectations with the release of their latest single, "Spiralling Out."
Fine Evokes a Hazy Memory in "I could"
May 1, 2025
"I could" floats along with a transcendent, almost surrealistic quality reminiscent of artists like Mazzy Star.
![From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peyton-dollar-interview-1746119389.jpeg)
From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]
May 1, 2025
In just a year, Westbrook has captivated the country music world.
![Felly Gets Personal and Earnest in Latest Album 'Abroxyde' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1024__felly-1-1750193314.jpg)
Felly Gets Personal and Earnest in Latest Album 'Abroxyde' [Q&A]
June 27, 2025
The album features a new sound for Felly, inspired by the indie and alternative music that he grew up listening to.
Indy Brings New Flames to Old Haunts in “Up In Flames (The Wayland)”
July 2, 2025
Up In Flames (The Wayland)” is an instant hit that paints a visceral picture of Indy’s post-breakup experience, one that’s equal parts personal and universal.
![Step Inside the Allure of zekiizo, If You Dare [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zekiizomusic_1752850420_3679498472794371614_59859804523-1753134232.jpg)
Step Inside the Allure of zekiizo, If You Dare [Q&A]
July 18, 2025
Wanting to learn more from this amorphous talent infusing mystery into downtempo pop, we sat down with her in NYC.
-1754439287.JPEG)
Coast Through A Dreamy Summer with Kevian Kraemer's "Tan Lines"
August 5, 2025
Kevian Kraemer continues to carve his unique niche in the indie pop landscape with the release of “Tan Lines."
Where’s Jai Deliver a Coming of Age Soundtrack With their Debut Album ‘Fresh Out Of Air’.
July 16, 2025
In a world increasingly oversaturated with calculated algorithms and pre-packaged pop, New Zealand’s Where’s Jai come crashing through with something genuinely refreshing: Fresh Out Of Air.