From the Site
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Mack Keane and Walker Link for the Soulful "Love Won't Bring Me Down"
February 25, 2020
"Just two guys who love soul music doing their thing."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
100 gecs Hits Up Charli XCX, Rico Nasty, and Kero Kero Bonito For the "ringtone (remix)"
February 24, 2020
100 gecs and friends are pushing hyper pop to its limits.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
Cian Ducrot Grasps Every Little Special Moment in "Something I Can't Afford"
May 28, 2024
"'Something I Can't Afford' was written in a moment where I was feeling really down about wasting time when fighting with my partner."
Sports Team Reflect on American Gun Culture in Latest Single "Bang Bang Bang"
January 10, 2025
The cinematic and sharp single is deft, harrowing, and poignant.
Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Appleby Opens Up on "Luck"
July 14, 2020
Illinois native Appleby releases a vulnerable ode to self-discovery.
![Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Cuffed_Up_-_Donny_Darköff_(live)_1603742622.gif)
Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]
October 26, 2020
LA-based indie-punk quartet Cuffed Up has returned with a live version of their song "Donny Darkà¶ff" inspired by a very famous Don.
Modern Tales Takes Us Through Their Debut Album ‘Stars Align’ Track By Track
July 17, 2023
The duo walks us through their cinematic, dance-inducing debut effort.
Quarters Of Change Are "Heaven bound" In Enthralling New Single
October 27, 2023
"'Heaven Bound' is about a period of nihilism, isolation, and addiction. Specifically using addiction to cope."
poptropicaslutz! Reignite a Y2K-Era Love Affair in "Lovers In Arms"
April 22, 2024
Drawing from Y2K pop stardom, indie sleaze, pop-punk, and Soundcloud's rap era, poptropicaslutz! is a tour de force.
Gracie Abrams’ “Risk” Is Chaotic Indie-Pop Perfection For the Delulu Girlies
May 3, 2024
If you have ever had a crush on literally anyone ever, then “Risk” is for you.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.