From the Site
Susannah Joffe’s “Call Me Pretty” Is a Smoky, Slow-Burning Ode to Wanting the Wrong Person
May 7, 2025
“Call Me Pretty” tells the tale of a desperate love, more specifically, the feeling of hopelessly grasping for someone that, deep down, you know is bad for you.
Parcels Announce Third Studio Album Alongside New Single “Yougotmefeeling”
May 7, 2025
Australian-born, Berlin based group Parcels is shaking off the blues of April showers with their latest single “Yougotmefeeling.”
Duckwrth Welcomes Los Angeles to the All American Freak Show
May 5, 2025
Duckwrth is duality and contradiction.
INJI Brings Dubstep to the Situationship Era with Explosive “U WON’T”
May 2, 2025
At only 24 years old, INJI is making her mark in the dance genre and “U WON’T” ushers in a new era of provocative pop designed for dancing the pain away.
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Adam Melchor Shares The Diary of Living In Reflective Second Album
May 2, 2025
In his second album, The Diary of Living, Adam Melchor reflects on all the things that life has thrown at him, and the journey he has taken to get to where he is now.
Mel Denisse Embraces Her Dark Side on Provocative Headbanger "Like a Fiend"
May 2, 2025
Denisse is more self-aware and explorative than ever before as she walks the tightrope between reality and her dark side on this provocative new track.
![Dali Rose Guides Us to "Heaven" in Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image001-1746165182.jpg)
Dali Rose Guides Us to "Heaven" in Debut EP [Q&A]
May 2, 2025
On ‘Heaven’ the mystery of this nascent artists is guarded in everything but his supreme talent, a man whose vocals command attention acapella, against a Hammond keyboard or soaring in choruses over a piano.
Gigi Perez Pens a Stirring Tale of Love and Loss in 'At The Beach, In Every Life'
May 1, 2025
"This is the album I needed to listen to when I was twenty years old following the passing of my older sister, Celene."
8485 and Danny Brown Deliver New It-Girl Anthem With “G.I.R.L.”
May 1, 2025
The artist’s first single of the year is a self-celebritized anthem reminiscent of a time when flip phones and iPod Nanos were all the rage.
Fine Evokes a Hazy Memory in "I could"
May 1, 2025
"I could" floats along with a transcendent, almost surrealistic quality reminiscent of artists like Mazzy Star.
Mobley Couples Weighty Themes With Infectious Sonics in “stay volk”
July 21, 2022
“‘stay volk’ is a song about the ways people perform identities imposed on them by society and how draining that performance can be."
![Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/natalie-red-nameless-1668012640.jpg)
Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]
November 9, 2022
“Nameless” makes amends with the doubts and fears of going after your dreams
Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Rewind: Our 5 Favorite Music Videos of the Last Week
April 18, 2023
From grentperez to LØREN, these are 5 music videos you don't want to miss.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Holly Humberstone and MUNA Add an Infectious Dance-Pop Flair to “Into Your Room”
November 30, 2023
The newly imagined single sees the MUNA adding their twist to Humberstone's already poignant sad bop.
Maeve Steele Guides Us Track-by-Track Through "Honeyland," Her Latest Angelic EP
January 19, 2024
Maeve Steele floated ‘round to OnesToWatch to invite us into the angelic world of her recent EP, Honeyland. A nuanced songwriter and artist, Maeve Steele winds through themes of natural beauty, loneliness, and the passage of time in this project.
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
ayleen valentine Recontextualizes What It Means to Be a "sex symbol"
March 15, 2024
“sex symbol” proves that valentine is not only capable of breaking the rules but thrives when the boundaries are nonexistent.