From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Wallows Takes to the Mini Golf Course to Reflect on Fading Love in "Sidelines"
March 8, 2019
This marks the third single from Wallows' forthcoming debut album, Nothing Happens, set to release on March 22.
Crumb Finds the Space Between Psychedelic Daydream and Nightmare in 'Jinx'
June 17, 2019
Crumb's debut arrives as their finest collection of work to date and quite possibly one of the best psych-rock jazz projects of recent memory.
Lauren Sanderson Shows a Softer Side in Her "Hotel Room"
September 24, 2019
Lauren Sanderson's very first single from her debut album has just arrived.
![Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dae-zhen-ones-to-watch_1572279102.jpeg)
Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]
October 28, 2019
"This song is a reminder to myself of who I do this for: myself."
Younger Hunger Share Mesmerizing Single "Pray 4 U"
September 1, 2020
LA alt-pop band Younger Hunger spark some serious self-realization on their latest single "Pray 4 U."
Griff Seeks Escapism and Fantasy in "Black Hole" Music Video
February 3, 2021
.Griff personifies the emptiness of losing someone, relating it to an all-consuming "black hole."
Maisie Peters Has All the Makings of Tomorrow's Breakout Pop Star on "Psycho"
July 1, 2021
"Psycho" sees Peters transform from wear-your-heart-on-your-sleeve hopeless romantic to a veritable radio-ready star.
![Not Better, Understood: a Conversation With Alexander 23 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-23-interview-live_1629405700.jpeg)
Not Better, Understood: a Conversation With Alexander 23 [Q&A]
August 19, 2021
"I feel like asking someone to feel better when they listen to music is kind of a tremendous ask..."
PinkPantheress' 'to hell with it' Is a Euphoric and Wistful Glimpse Into Her World
October 15, 2021
<i>to hell with it</i> is evidence that while PinkPantheress' sound may be distinctive, in no way is it one-dimensional.
![Seint Monet Plays By Her Own Rules on "Wish I Had the Guts" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/seint-monet-interview_1647028277.JPEG)
Seint Monet Plays By Her Own Rules on "Wish I Had the Guts" [Q&A]
March 11, 2022
"Whether it's soul-pop, funk, or even some obscure country-dance shit, if it's a great song, I'm going to release it."