From the Site
nothing,nowhere. Embarks on a Dystopian '80s Fever Dream in "nightmare"
January 28, 2020
The direct result of playing <i>Purple Rain</i> every night with the lights out.
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
![Ones To Watch and The Noise Presents: Palaye Royale [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palaye-royale-ones-to-watch_1580228257.jpg)
Ones To Watch and The Noise Presents: Palaye Royale [Announcement]
January 28, 2020
Playe Royale is bringing their enthralling fashion-art rock vision across North America.
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
spiderblush Is Done With Running Away in "i can't go back home"
November 22, 2023
"I’m just running away from everything—people, places, and especially time. But I can’t escape myself, and I can’t stop time.”
Zoe Ko's "DIRT" Is Her Love Letter to New York's Grime and Sleaze
March 25, 2024
"When I moved to L.A., I missed all the grit and all the dirt back in NYC. I missed its rawness."
A R I Z O N A Prepares to EmBARK on 'The Find Someone' Tour
March 8, 2019
We cannot wait to catch these good boys on tour.
![How Ryan Hurd Transitioned From Songwriter To Country Artist [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-hurd-ones-to-watch_1557958868.jpg)
How Ryan Hurd Transitioned From Songwriter To Country Artist [Q&A]
May 15, 2019
The songwriter-turned-artist has written for almost every major country artist including Tim McGraw, Maren Morris, Florida Georgia Line, and Luke Bryan - just to name a few.
Chiiild's "Darling" Is a Hallucinogenic Heirloom of Love
November 13, 2019
"If you've ever been in love ..."
mxmtoon Captures the Sound and Heart of a Generation With 'dawn'
April 23, 2020
mxmtoon blends lyricism that borders on poetry and soundscapes that call to mind wistful daydreams.
Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
![Jo MacKenzie Explores the Full Range of Being a 'Tourist' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jo-mackenzie-tourist-interview_1647880638.jpeg)
Jo MacKenzie Explores the Full Range of Being a 'Tourist' [Q&A]
March 21, 2022
From teenage insecurity to big-city disillusionment, Mackenzie examines what it feels like to not perfectly belong.
Ylona Garcia Is "Vibin" in New Summertime Slowburn
May 27, 2022
Garcia is a grandmaster of pop.
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Crooked Teeth Would Rather "Drink Bleach" On Scathing New Single | THE NOISE
May 19, 2023
Bay Area rock trio Crooked Teeth continue their prolific output of hard-hitting alt anthems with their new single "Drink Bleach."