From the Site
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Mae Muller Is No Man's "Therapist"
January 24, 2020
"We are not here to teach men how to behave, we are not their mothers, or their therapists..."
Vistas Has the Cure for Any "Sucker" in Love
January 23, 2020
"At times, everyone can do daft things when they've fallen for someone."
mxmtoon Doesn't Believe in Wasted Time
January 23, 2020
"...dream as big or as small as you dare to, live authentically, and do so unapologetically."
The Top 21 Artists to Watch in 2020
January 22, 2020
Say hi to the Ones To Watch class of 2020.
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
![1$T Takes Us Around The World on "Tokyo Project" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1st OTW_1579648523.jpg)
1$T Takes Us Around The World on "Tokyo Project" [Q&A]
January 21, 2020
We talk to 1$t about his journey through music and around the world.
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Coachella 2019: The 10 Best Surprises We Saw at Weekend One
April 15, 2019
These are the moments we still cannot believe happened.
Ant Saunders Is More Than Another TikTok Success Story
December 4, 2019
Saunders may have found his start going viral on TIkTok, but he is not stopping there.
Meet Luke Prost, a Hyper Pop Producer With Limitless Promise
March 25, 2020
Prost has a dauntless vision for pop music and beyond.
Meet Samara Alofa, the Experimental Aotearoa Artist and 'Earth Punk'
July 6, 2022
"I was a colonized person on a journey of decolonising myself.”
spill tab's "CRÈME BRÛLÉE!" Is the Zazziest Song Around
November 14, 2022
"CRÈME BRÛLÉE!" is pop maximalism at its finest.
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Sigrid's "Sight Of You" Is a Soaring Ode to Her Fans
February 28, 2019
This one is dedicated to all the Sigrid fans and stans alike.
Alexander 23′s "Mars" Is an Otherworldy Ode to a Failed Relationship
June 7, 2019
"I tried to give you the world, but you wanted Mars too / No one that I could've been was good enough for you..."
Winona Oak's "Let Me Know" Is an Effervescent Ode to Young Love
October 14, 2019
Winona Oak's sensationalized themes of love and heartbreak are evocative of Lana Del Rey's trailblazing sound of the late-2000's.