From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
midwxst Is 'Back in Action'
September 22, 2021
<i>Back in Action</i> sees midwxst leveraging everything from digicore, hip-hop, and hyperpop to deliver a controlled bout of chaos.
Who Is Claire Rosinkranz?
October 7, 2021
Meet Claire Rosinkranz, the pop tour de force soundtracking Gen Z.
![Michael Seyer Is Holding Nothing Back [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michael-seyer-a-good-fool_1637272212.jpeg)
Michael Seyer Is Holding Nothing Back [Q&A]
November 18, 2021
<i>A Good Fool</i> is a self-exploratory project, one equally unafraid to venture into far-off sonic territory or brave the emotional onslaught.
![10 Questions With Baytrees on Their New Single "Lover" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/10-questions-baytrees-1660754436.jpeg)
10 Questions With Baytrees on Their New Single "Lover" [Q&A]
August 17, 2022
Inspired by Marvin Gaye, Prince, Bootsy Collins, and raving, it's difficult to resist Baytrees' latest offering.
Rewind: Our 5 Favorite Music Videos of the Last Week
March 24, 2023
From d4vd to Sir Chloe, these are 5 music video you don't want to miss.
Loyal Lobos Is Making Her Own Magic
November 29, 2023
Loyal Lobos' artistry is effortless, fluid, and free.
![Grace Cummings' 'Ramona' Is an Expansive Album Inspired by the Vastness of Life [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grace-cummings-1712770239.JPG)
Grace Cummings' 'Ramona' Is an Expansive Album Inspired by the Vastness of Life [Q&A]
April 10, 2024
"It’s a whole mixture of everything that’s happened to you, everything you've seen, everyone you know, everything you’ve heard."
![Five Shows You Cannot Afford to Miss This Week [Live 5]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/LIVE-5-ones-to-watch-2.png)
Five Shows You Cannot Afford to Miss This Week [Live 5]
March 26, 2019
Asking yourself what you should do tonight? Well, we have the answer, five times over.
Cat Clyde's Soaring Vocals Are Timeless in Folky "Bird Bone"
April 22, 2019
Straight out of Stratford, Ontario, is a fresh folk talent who goes by the memorable name of Cat Clyde.
![Dounia - "LOWKEY GRL" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dounia-ones-to-watch-7.jpg)
Dounia - "LOWKEY GRL" [Live + Interview] | All Eyes On
April 24, 2019
All eyes are on Dounia, the forward-thinking voice of a generation.