From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Ahead Of Debut Record, MattstaGraham Chooses Self-Love in "Not Everyone Is Gonna Love You
March 31, 2022
"Writing a positive song felt like character growth."
![The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/great-calling-2_1649190929.jpg)
The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]
April 5, 2022
The British invasion took to the streets of New York to celebrate everything our neighbors across the pond have to offer.
Rewind: Our 5 Favorite Music Videos of the Last Week
September 12, 2023
From Laufey to Bakar, these are 5 music videos you don't want to miss.
Sierra Spirit Faces the "ghost" of Her Past in Quietly Stunning Debut Single
February 15, 2024
Spirit draws equal inspiration from the likes of Phoebe Bridgers and Ethel Cain and her upbringing within the Native communities of the Otoe-Missouria and Keetoowah Cherokee.
Matt Maltese Yearns For Beloved On New Single "Pined For You My Whole Life"
March 25, 2025
Rooted in classic soul and Motown influences, the track channels grand, yearning emotion through lush instrumentation and Maltese's signature heartfelt lyricism.
Gatlin Celebrates Queer Identity and Self-Acceptance in New Single “If She Was A Boy”
May 14, 2025
Fresh off signing to Dualtone Records, Gatlin offers up her latest single “If She Was A Boy,” to fans.
Soulful Songstress Suzy Jones Is Boldly Resilient in Her "Final Piece" Video
May 3, 2019
The Georgia-native is bold in her artistic presence, with a sultry jazz-infused husk coating her stunning vocals and dynamic songwriting.
![Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kwassa-ones-to-watch-2_1557962343.jpeg)
Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]
May 15, 2019
Sunny summer days are calling our names, and British pop icon kwassa is sure to be the soundtrack of those warm, shining hours.
![Palm Springsteen's "Sister Sister" Is a Feverish Ode to Thrill-Seeking [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palm-springsteen-ones-to-watch-2_1559763696.jpeg)
Palm Springsteen's "Sister Sister" Is a Feverish Ode to Thrill-Seeking [PREMIERE]
June 5, 2019
The Los Angeles-based band exudes a hedonistic, devil-may-care energy that is simply magnetic.
![Axel Mansoor and the Power of Mindfulness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/66332517_2107916455979125_2129389543487438848_o_1565286273.jpg)
Axel Mansoor and the Power of Mindfulness [Q&A]
August 8, 2019
Axel Mansoor is a critically acclaimed, Emmy-nominated artist whose viral electro, funk-soaked music has been gaining attention from listeners across the globe.