From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
keltiey and skaiwater Get to "Kn0" One Another in Groovy New Single
July 5, 2023
“Kn0” feels like a deliberate departure from the viral sound that put keltiey on the map.
BETWEEN FRIENDS Chase Heartfelt Childhood Nostalgia in "Friends," Announce 'Garage Sale' EP
March 15, 2024
"Everyone gets so serious when you grow up, but that childhood feeling is something we should chase."
Ahead of Debut Album 'Sugar Water,' Maude Latour Takes a Look Back in "Comedown"
July 3, 2024
"This song is for all of these memories of my New York teenage dream. And for my friend. I wish he was here.”
Porches Delivers a Grimy and Surreal Album in 'Shirt'
September 20, 2024
Aaron Maine’s sound as Porches is as raucous and sentimental as ever.
Intentions Crystallizes His Digital Sound in “pastfears”
October 15, 2024
Intentions feels like the sacred lovechild of Cashmere Cat, 100 gecs, and brakence
Watch Daisy Grenade Get Their Revenge On "How To Hide A Body" | THE NOISE
October 21, 2024
Just in time for spooky season, New York duo Daisy Grenade reach final girl status on their latest single, "How To Hide A Body."
horsegiirL Gallops From the Stable to the Dance Floor in 'v.i.p - very important pony'
January 27, 2025
horsegiirL is uplifting and intoxicating, while equally obscure and impossible to understand.
Lydia Night Debuts Solo Era with Uber-Relatable Pop Anthem, “Pity Party”
April 5, 2025
“Pity Party” is a pop-infused single that accurately captures the modern-day woman’s struggle that is so often romanticized online or brushed over by society.
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.