From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Kaelin Ellis Takes Us Through His Project ‘You Are Here, Start.’ Track By Track
June 27, 2024
Ellis constructs a journey, a swagger-filled party bus of beats and synths that make you slow down and actually listen.
KennyHoopla Gives Himself His Overdue Flowers in “ONE TULIP//“
August 8, 2024
KennyHoopla bares all corners of his complex soul on this pivotal new release.
Peach Pit Soars to Daring New Heights in “Magpie”
October 29, 2024
'Magpie' is a love letter to creative experimentation, defying genre conventions and pushing the boundaries of indie rock.
Isabel Pless Sips on Hometown Nostalgia in "Shirley Temples
January 24, 2025
Draped in vivid lyricism, Pless invites us into her picturesque home in Vermont with this lighthearted tune.
TAVE and Kenyon Dixon Drop Tranquil and Tantalizing Tune “Laid Back/Old Skool Chevy”
February 6, 2025
Take a joyride with TAVE and Kenyon Dixon in this laidback single.
Chappell Roan Honors Her Country Roots in "The Giver"
March 17, 2025
The breakout pop star is finally back with a cheeky pop-country smash.
![Dali Rose Guides Us to "Heaven" in Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image001-1746165182.jpg)
Dali Rose Guides Us to "Heaven" in Debut EP [Q&A]
May 2, 2025
On ‘Heaven’ the mystery of this nascent artists is guarded in everything but his supreme talent, a man whose vocals command attention acapella, against a Hammond keyboard or soaring in choruses over a piano.
The Hellp Deliver a Microdose of Sleazy Fun in 'LL Revisited'
May 7, 2025
The Hellp is nothing if not original.
![Oceanic Make a Bid To Bring Back Bands [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2025-06-24_at5.22.37_p_m-1750810994.png)
Oceanic Make a Bid To Bring Back Bands [Q&A]
June 24, 2025
Their latest single, "I'm Your Boy," is an equally dreamy and punchy indie-alt anthem.
![From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1752687249.jpg)
From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]
July 16, 2025
Ever so curious about such a uniquely committed and complementary group, so early in their careers, we snuck the group into our nice executive conference room for a proper deep dive.