From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Henry Morris' "Kids Say" Is an Effortlessly Cool Earworm
October 21, 2024
Morris has traded his instruments and LA indie vibe for a filthy 808.
![Sugar Joans Gives Us the Summer Feelings We Deserve on "Perfect" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sugar joans - otw_1594915776.jpg)
Sugar Joans Gives Us the Summer Feelings We Deserve on "Perfect" [Premiere]
July 16, 2020
Sugar Joans injects us with a much needed dose of summer with "Perfect."
Pink Roses' EP "=" Is an Emotional Soundtrack to the Lives We Once Lived
January 15, 2021
Pink Roses' latest EP "=" is an emotional soundtrack to a life we want to live again.
Charlotte Sands's Debut LP 'Can We Start Over?' Is Worth The Hype | THE NOISE
January 25, 2024
The album is the realization of years of unprecedented independent success and showcases a dynamic and eclectic work of songwriting art.
Kacy Hill's "Damn" Is an Ethereal Moment of Regret and Acceptance
April 8, 2024
"Damn" is beautifully poignant, a soft declaration of defeat.
Mimi Webb's "Mistake" Is an Infectious Reminder to Live Life to the Fullest
April 12, 2024
"Mistake" gives you no choice but to leave your worries on the dancefloor.
![Meet ARTMS, The K-Pop Group Looking to Transcend Virtual Love With '<Dall>' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/artms-dall-interview-1720033089.jpg)
Meet ARTMS, The K-Pop Group Looking to Transcend Virtual Love With '<Dall>' [Q&A]
July 3, 2024
With '<Dall>' now gifted to fans new and old alike, we spoke with ARTMS to dive headfirst into the group's impressive debut effort.
Clairo Puts Us Under Her Spell in 'Charm'
July 15, 2024
Clairo bottles up authenticity and pours it into a project rife with soft-spoken lust and resolve.
Tempest and Amindi Head to the Wild West in "The Ranch"
July 30, 2024
“The Ranch” is a seemingly effortless flex as Tempest sexifies nonchalance.
DE’WAYNE’s “highway robbery” Is an Alt-Pop Anthem Made for Arenas
February 9, 2025
In need of a new anthemic alt-pop icon to get in on before they take over the scene?